Staff Reporters
Feb 19, 2021

Australia to press ahead with media bargaining law despite backlash

As Facebook pulls news sites offline, prime minister Scott Morrison is unbowed, telling social media users he "won't be intimidated" by big tech.

Australian prime minister Scott Morrison and Facebook CEO Mark Zuckerberg. (Shutterstock)
Australian prime minister Scott Morrison and Facebook CEO Mark Zuckerberg. (Shutterstock)

Australia is set to go ahead with a contentious new law that will force Facebook and Google to pay news outlets for content. The country's prime minister Scott Morrison claimed he had got strong support from world leaders for this move, a day after the social media giant had blacked out all media in the market, deepening the rift between Australia's regulators and embattled tech giants such as Facebook. 

The new law will force Facebook and Google to reach commercial deals with Australian publishers or face compulsory arbitration. It has already been cleared by the federal lower house and is expected to be passed by the Senate within the next week.

Faced with the new law, Facebook on Thursday (February 18) blocked access to a wide swathe of news sites on its platform. But in the process, several other pages including those for state governments, charities and emergency pages had also gone down.

Morrison said in a Facebook post on Thursday that Facebook’s actions to "unfriend Australia today, cutting off essential information services on health and emergency services, were as arrogant as they were disappointing".

He said he had gotten support for the legislation from leaders across the world, including Britain, Canada, France and India, adding "we simply won't be intimidated".

"There is a lot of world interest in what Australia is doing," Morrison told the media in Sydney. "That is why I invite...Facebook to constructively engage because they know that what Australia will do here is likely to be followed by many other Western jurisdictions."

Following the news blackout, Australia's treasury secretary Josh Frydenberg said he had spoken for a second time to Facebook CEO Mark Zuckerberg. "We talked through their remaining issues and agreed our respective teams would work through them immediately. We'll talk again over the weekend," Frydenberg tweeted. 

Frydenberg and other Australian leaders have maintained that this move is bigger than duelling with one or two large tech platforms. "This is about Australia's sovereignty," he told a news channel.

A day on from the announcement, tensions between Facebook, the Australian government and consumers continue to simmer. While Facebook did restore some government pages late on Thursday, several charity, nonprofit and neighbourhood groups remained offline.

Related Articles

Just Published

2 days ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

2 days ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

2 days ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.