David Blecken
Nov 1, 2017

At last, some data behind what impresses Cannes Lions juries

Key findings from Ace Metrix's research into the emotional components of work that wins at Cannes.

Agencies invest vast amounts of time and money each year into creative awards shows. Some holding groups, including Publicis and WPP, are beginning to question the value of that practice. But for most agencies, and individual creative directors in particular, winning prestigious awards is both a way to get noticed and a stamp of quality.

Obviously, winning a Grand Prix at Cannes is never going to be easy. But you can maximise your chances...

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