Staff Reporters
Feb 6, 2017

Asia-Pacific YouTube Ads Leaderboard: January 2017

Mirinda and Wilmar CLV lead the list with Tet-themed ads. Plus, Nissan, Amazon, 7-Eleven and more.

Asia-Pacific YouTube Ads Leaderboard: January 2017

Campaign Asia-Pacific presents the YouTube APAC Ads Leaderboard, a monthly list curated by Google.

Commentry from Google:

Ten brands from right across Asia Pacific have made a great start to the year with attention-grabbing ads. How did they do it? Mirinda and Wilmar CLV, both from Vietnam, created funny and touching Tet-themed videos—with Mirinda keeping its audience watching for well over 15 minutes. Ads from India for Nissan, Amazon and Reliance Fresh cut things much shorter, with Nissan keeping audiences hooked right to the end with a great reveal in the final moments of its ad. The list shows that there’s no single way to get audiences to sit up and pay attention—which is great news for brands looking to get creative.

1. Mirinda Vietnam (VN), HÀI TẾT 2017 - CHÚC TẾT CỰC NHẮNG VỚI TRẤN THÀNH, CHI PU, NHÃ PHƯƠNG, JVEVERMIND, DUY KHÁNH

2. Wilmar CLV (VN), Clip Tết xa nhà cực cảm động - Neptune Tết 2017!

3. 7 Eleven Thailand (TH), ครูผู้สอนด้วยหัวใจ (From The Heart) : หนังครู 7- Eleven

4. 遠傳電信 (TW), 【用心聯繫 讓愛遠傳】教練篇

5. Nissan India (IN), Unexpected Visitor on the Pitch

6. Amazon India (IN), Amazon Great Indian Sale. 20 - 22 Jan 2017

7. 三菱地所レジデンス (JP), 「暮らしにドラマを」本編 60秒 HD

8. LOTTE DUTY FREE (KR), [LOTTE DUTY FREE] 7 First Kisses (ENG) #8 Lee Min Ho “Last gift”

9. OLX Indonesia (ID), The All New OLX - Baru Dekat Cepat

10. Reliance Fresh (IN), #FullPaisaVasoolSale – Aur Kya Chahiye?

About: The YouTube Ads Leaderboards showcases the most creative ads that people choose to watch. The list represents the top 10 ads on YouTube in Asia-Pacific that resonated most with audiences across the region over the past month and celebrates the brands that performed best through a combination of popularity and promotion. 

Related Articles

Just Published

2 hours ago

Red Havas announces major restructure

Red Havas has merged its health agencies in Europe and the US with individual health comms professionals across the Asia Pacific region to create the single unified brand Red Havas Health, it announced today.

2 hours ago

Does ‘brand purpose’ messaging actually impact ...

A recent study by Vrity shows taking stances on social issues does increase purchase propensity.

2 hours ago

Disney beefs up ad sales technology

Walt Disney Co. announced a suite of new products and a plan to rapidly automate its ad sales business across linear and digital platforms.

2 hours ago

MDC’s Mark Penn: “CMOs are in ‘get back to ...

The holding company reported a roughly 14% organic revenue drop in 2020, but says things are turning a corner from the worst of the pandemic.