Kate Nicholson
Oct 14, 2009

AS Watson Group calls Hong Kong media pitch

HONG KONG - AS Watson Group has called a review of its media account in Hong Kong.

AS Watson Group calls Hong Kong media pitch
It is understood the review includes includes the Marionnaud, Park n Shop, Watsons, Watsons Water, Watsons Wine Cellar, Mr Juicy, great, Taste, Gourmet and Fortress brands.

Agencies believed to be involved in the pitch include Carat, the incumbent agency OMD and PHD. The first round of the review has already taken place.

Sources close to the account suggest the media business alone could be worth up to US$90 million per year. 

In July last year Watsons Personal Store was in negotiations regarding its US$20 million regional media business, with OMD expected to prevail after a pitch against fellow incumbents Carat and MediaCom.
Campaign China

Related Articles

Just Published

6 hours ago

Creative Minds: Cheil’s Jaeyun Jung on her ...

The art director at Cheil Worldwide waxes lyrical about a 2021 Samsung campaign, the importance of exercise, and Bojack Horseman.

9 hours ago

Li’l Deets and Jackpot drop hip-hop knowledge in ...

Your friendly neighbourhood hip-hop connoisseurs charm audiences in new Rollin Car Insurance campaign.

11 hours ago

Asia-Pacific Power List 2022: Matt Che, Budweiser

Che upholds the culture, diversity and inclusivity of brands within the company by using authentic creative messaging.