Rahul Sachitanand
Feb 7, 2020

As Coronavirus peaks, marketers need to be nimble with plans, agency networks say

While there is little clarity on when the effects from the virus will clear, agencies expect demand to be supressed temporarily.

A protective mask is seen on a statue outside a restaurant as people walk by in an empty and shuttered commercial street in in Beijing (Getty Images)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

12 hours ago

Arthur Sadoun: Agencies should be ‘optimistic’ not ...

Publicis CEO gave exclusive interview at Campaign House on first day of Cannes Lions.

12 hours ago

Dentsu China unveils new media agency heads

Guang Cui, CEO of Dentsu China, will oversee media agencies, as Dephin Lim joins from WPP and Derek Huang transitions from Merkle to lead Dentsu X.

13 hours ago

WhatsApp officially introduces ads in updates tab

For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.

13 hours ago

Dentsu expands global Sports & Entertainment business

Names Yoshinobu Ise new global head of the division and expands anime business to China, SEA and North America.