Staff Writer
Apr 2, 2018

Art Basel Hong Kong a platform for luxury brands

Luxury brands made an appearance at Hong Kong's biggest art fair.

Art Basel Hong Kong a platform for luxury brands

The sixth edition of Art Basel Hong Kong at Hong Kong Convention and Exhibition Centre closed with a healthy turnout last weekend. More than 80,000 attendees were recorded this year as well as representatives from over 100 international museums and institutions.

Attendees witnessed art by established and new artists from around the world, engaged in conversations with existing and new patrons about the interconnected art scenes across the world, and purchased art across all genres.

“This year's edition of the fair has been our best art fair since the founding of our gallery five years ago. We were thrilled to receive visits by more than 20 museum representatives, many of whom acquired works,” said Chris Reynolds, co-founder of Ink Studio in Beijing.

As luxury brands are continually looking for ways to innovate, it was no surprise that high-end brands – the likes of Gucci, Louis Vuitton, and Dior – made an appearance at this year’s show.

According to Jing Daily, “2017 was the year luxury brands sought out Chinese artists that would give them more relevance in the China market, while also giving further credence to China’s cultural role in the industry”.

The report added that “Art Basel Hong Kong exemplifies this convergence of luxury, art, and contemporary Chinese culture, with brands not only collaborating with artists but selecting and showcasing the work of specifically mainland Chinese and Taiwanese artists”.
 

Source:
CEI

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for CEI Bulletins

Related Articles

Just Published

Premium
The future of virtual meetings
Premium
2 days ago

The future of virtual meetings

Could multi-hub meetings be the next best thing after face-to-face?

Premium
Rich Asians and crazy holiday mishaps
Premium
2 days ago

Rich Asians and crazy holiday mishaps

Fifteen-market regional campaign for Heineken by Publicis Singapore has fun with seasonal snafus.

Premium
Airbnb and Toei join hands to promote old Tokyo
Premium
2 days ago

Airbnb and Toei join hands to promote old Tokyo

The Tokyo government is working with the US company to highlight the faded charm that still exists in the world's biggest city.

Premium
FWD invites customers to take the plunge
Premium
2 days ago

FWD invites customers to take the plunge

Spot from DDB Group Hong Kong and MediaMonks says the insurer has you covered for leaps into the unknown, whether literal or figurative.