art

Jun 17, 2020

Why cross-category marketing works in China

Partnerships between two different categories such as fashion and art opens a brand up to new consumers and markets.

May 19, 2020

COVID-19 is igniting the next big creative movement

Here are three early indicators of what to expect from a new Creativity Movement post-COVID.

Jun 25, 2019

Art and advertising: Even conservative brands can mix the two

Artvertising isn't just for sexy, young brands. Any company can give its audience the gift of good art, and reap the rewards of nurturing culture.

Mar 25, 2019

Hong Kong venues get in the mood for art fairs

Art Basel and Art Central will kickstart this week in Hong Kong.

Feb 15, 2019

Why the 'Japanese LinkedIn' sees value in art sponsorship

BizReach helped Sophie Call stage an installation at Shibuya crossing, and wants to find further projects to support.