art
Budweiser encourages us to love whoever we want with art bottles on Chinese Valentine's Day
The US beer brand taps into burgeoning pink economy with an ‘all love is love’ campaign for China’s Qixi Festival.
Art and advertising: Even conservative brands can mix the two
Artvertising isn't just for sexy, young brands. Any company can give its audience the gift of good art, and reap the rewards of nurturing culture.
Hong Kong venues get in the mood for art fairs
Art Basel and Art Central will kickstart this week in Hong Kong.
Why the 'Japanese LinkedIn' sees value in art sponsorship
BizReach helped Sophie Call stage an installation at Shibuya crossing, and wants to find further projects to support.
How 6-year-olds in a Guangxi kindergarten re-interpreted Chevrolet's logo
Chevrolet's logo looked like a red cross, a crucifix or a sanitary napkin to many adults in China. A group of (much) younger ‘consumers’ helped change that.
Art Basel Hong Kong a platform for luxury brands
Luxury brands made an appearance at Hong Kong's biggest art fair.
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