Artvertising isn't just for sexy, young brands. Any company can give its audience the gift of good art, and reap the rewards of nurturing culture.
Art Basel and Art Central will kickstart this week in Hong Kong.
BizReach helped Sophie Call stage an installation at Shibuya crossing, and wants to find further projects to support.
Chevrolet's logo looked like a red cross, a crucifix or a sanitary napkin to many adults in China. A group of (much) younger ‘consumers’ helped change that.
Luxury brands made an appearance at Hong Kong's biggest art fair.
Masahiro ‘Hiro’ Fujita, a planning director at McCann Erickson Japan, was the subject of an initiative at Good Design Marunouchi to draw attention to ALS, a disease he has lived with for six years. Fujita is the founder of The END ALS Association. The event was open to people of all ages. Through painting Fujita, it is hoped that they came to understand the ‘stillness’ of his life and the challenges ALS patients face on a daily basis.
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