art

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Art and advertising: Even conservative brands can mix the two
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Jun 25, 2019

Art and advertising: Even conservative brands can mix the two

Artvertising isn't just for sexy, young brands. Any company can give its audience the gift of good art, and reap the rewards of nurturing culture.

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Hong Kong venues get in the mood for art fairs
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Mar 25, 2019

Hong Kong venues get in the mood for art fairs

Art Basel and Art Central will kickstart this week in Hong Kong.

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Why the 'Japanese LinkedIn' sees value in art sponsorship
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Feb 15, 2019

Why the 'Japanese LinkedIn' sees value in art sponsorship

BizReach helped Sophie Call stage an installation at Shibuya crossing, and wants to find further projects to support.

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How 6-year-olds in a Guangxi kindergarten re-interpreted Chevrolet's logo
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Aug 14, 2018

How 6-year-olds in a Guangxi kindergarten re-interpreted Chevrolet's logo

Chevrolet's logo looked like a red cross, a crucifix or a sanitary napkin to many adults in China. A group of (much) younger ‘consumers’ helped change that.

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Art Basel Hong Kong a platform for luxury brands
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Apr 2, 2018

Art Basel Hong Kong a platform for luxury brands

Luxury brands made an appearance at Hong Kong's biggest art fair.

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