The US beer brand taps into burgeoning pink economy with an ‘all love is love’ campaign for China’s Qixi Festival.
Artvertising isn't just for sexy, young brands. Any company can give its audience the gift of good art, and reap the rewards of nurturing culture.
Art Basel and Art Central will kickstart this week in Hong Kong.
BizReach helped Sophie Call stage an installation at Shibuya crossing, and wants to find further projects to support.
Chevrolet's logo looked like a red cross, a crucifix or a sanitary napkin to many adults in China. A group of (much) younger ‘consumers’ helped change that.
Luxury brands made an appearance at Hong Kong's biggest art fair.
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