Nickolas Rekeda
Apr 23, 2019

Are your campaigns out of sync with consumers?

If not, how can you be sure your content aligns with the factors that really matter to audiences?

(Shutterstock)

Marketers know they need to put consumers back at the heart of campaignsnot only because they’ve seen how consumer centricity can boost profits, but also due to the new standards set by people-focused market disruptors. Brands today must go customer first, or go bust.

But achieving this goal isn’t easy. Adding value to the consumer experience requires deep understanding, and there is often a large gulf between audience and marketer perspective. For a...

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