Shona Ghosh
Jun 3, 2016

Ad-blocking and the industry's delusion

Ad-blocking has become a mainstream consumer issue, but there is no industry consensus on who is responsible or what should be done to remedy the problem, says Shona Ghosh.

The ad-blocking debate has become increasingly ill-tempered in tone, exacerbated by companies like Three wading into the discussion. The mobile network, owned by Hutchison Whampoa, will soon allow its 80m customers to block ads at network level, via a partnership with start-up Shine.

The latter’s software can block 90% of ads, according to Three chief marketing officer Tom Malleschitz, as well as cookies, ad trackers and analytics. Shine is partly funded by Horizon Ventures, the...

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