Omar Oakes
Mar 22, 2019

Ex-Red Bull marketer wants to pay people to watch online ads

Gener8, a browser add-on, allows users to select what type of ads they want to see.

Red Bull’s former global brand manager is hoping to give internet users more control over the ads they see by paying them small sums in exchange for their data.

Gener8, a browser add-on, allows users to select what type of ads they want to see. In return, they will reward the user with tokens that can be converted into money and be withdrawn or donated to charity. 

Sam Jones, chief executive...

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