AppNexus has appointed Kaylie Smith as managing director, Japan and APAC. She joins from Rubicon Project, where she directed publisher strategy, product and account management and global business development as head of seller cloud. She had earlier been a longtime executive at DoubleClick.
For her new role, Smith will oversee AppNexus’ strategic partnerships and commercial strategy covering the region and the company's three offices in Singapore, Tokyo and Sydney from her base in Sydney.
“I look forward to bringing my leadership experience to the team as we expand our partnerships and champion the interests of our customers,” said Smith in a statement. Asia MD Sonal Patel reports to Smith and will continue to direct the company’s operations in Singapore.
Michael Rubenstein, president of AppNexus, said Smith’s appointment signals the company’s deepening investment in Japan/APAC given its established relationships with premier buyers and sellers of digital advertising in the region. “Kaylie’s breadth of experience and industry knowledge enhance our ability to act as a strategic partner to current and future customers across JAPAC,” said Rubenstein in a statement.