Sep 18, 2019

Michael Rubenstein departs AppNexus one year after AT&T acquisition

The president of AppNexus is stepping down from the business after completing the adtech unit's integration into AT&T's Xandr

Aug 19, 2019

The end of AppNexus, the start of Xandr: Michael Rubenstein reflects one year after AT&T's acquisition

President Michael Rubenstein believes being part of AT&T will help AppNexus—soon to be Xandr—to build a “true alternative to the walled gardens”. The industry is concerned it will become a walled garden itself.

Jun 27, 2018

AppNexus/AT&T: Duopoly-buster, another walled garden, or both?

APAC industry insiders differ on the meaning of the acquisition for the digital advertising ecosystem.

Jun 26, 2018

WPP exits AppNexus in sale of ad platform to AT&T

AT&T has fully acquired digital platform AppNexus for a reported $1.6 billion.

Jan 26, 2018

Video header bidding doubles publisher eCPMs: AppNexus

AppNexus reports that it has doubled eCPMs for publishers by using video header bidding. However, the approach faces adoption barriers in APAC.