It has been one year since ATT completed the acquisition of AppNexus, and it’s safe to say a lot has changed. There's been new products launched and partnerships struck. At the same time, the co-founder has left, and the AppNexus brand is slowly being wound down, reborn as Xandr.
As the evolution has played out, within the industry two diverging narratives have emerged. On one hand, what was once one of the...
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