Edward Craig
Jul 3, 2018

How AI is working in practice for marketers

Xaxis hosted a panel discussion on AI's role in marketing at Cannes Lions 2018.

The Xaxis panel discussion (l-r) Renee Mellow, head of emerging digital activation, EMEA, Mediacom; Jake Grabczewski, director of product management, Xaxis; and Anne Coghlan, AI product manager, Appnexus.

PARTNER CONTENT

There’s an FMCG brand that uses AI when working with Mediacom, explained Renee Mellow, head of emerging digital activation, EMEA. They were looking at food trends about what’s important and convenient. But they were using AI that looked through imagery of millions of influencers across social media.

The...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
OMD adds to APAC Beiersdorf media duties with South Asia wins
Premium
1 day ago

OMD adds to APAC Beiersdorf media duties with South ...

After defending its full media mandate in India, OMD has now added Bangladesh to its remit.

Premium
Spotify 'wraps' data & creative work in new SEA campaigns
Premium
1 day ago

Spotify 'wraps' data & creative work in new SEA ...

'Wrapped' Spotify work stretches across Indonesia, Thailand and the Philippines, featuring Asian artists like BTS, Andmesh and F.HERO.

Premium
Independents give major networks run for their money in ANZ
Premium
1 day ago

Independents give major networks run for their ...

While major agencies had a good night, Versa and Special Group were among the independents punching well above their weight at this year's AOY awards for ANZ.