According to Amobee, its DOOH solutions will be built on data and provide global reach, superior technology and digital expertise to offer international advertisers fully integrated digital marketing campaigns tailored to Asian market characteristics.
It has partnered with in-store interactive advertising company Touch Media Network (TMN) to offer brands and retailers the ability to drive in-store traffic via mobile advertising campaigns, followed by interactive brand experiences with in-store digital displays to increase in-store purchases.
Using the Amobee PULSE platform, TMN can instantly serve relevant advertising campaigns across the entire network of in-store digital displays, which enable brands and retailers to deliver user-specific advertisements and rewards in real time, according to TMN.
Julian Corbett, CEO of TMN, demonstrated the gamified brand experience that the digital displays can provide to shoppers at the launch party, including flicking a screen to kick a ball, spinning a roulette wheel, and playing a game using a built-in camera that senses the users’ physical gestures, leading to unparalleled brand engagement.
“Mobile has been at the core of Amobee’s success, and as mobile devices are increasingly integrated with traditional advertising, we will drive entirely new experiences across consumers’ digital engagements,” said Trevor Healy, Amobee CEO. “Digital displays are continuously evolving, and we aim to bring the most engaging mobile advertising campaigns across all screens.”
The new in-store digital displays will be launched in Singapore around Christmas this year, and Amobee is also looking at some other key markets in the region, including Tokyo, Australia, Indonesia, China and India, the company announced.