David Blecken
Jan 23, 2019

Dentsu and Amobee team up to tap Japan's 'silent majority'

The companies will work together to provide deeper insight into consumer behaviour online.

(Shutterstock)

Amobee and Dentsu have entered into a partnership for the first time in a move the companies hope will yield more valuable consumer data and insights in Japan.

Singapore-based Amobee, which is owned by the telco Singtel, will work with Dentsu to develop analytics and advertising solutions to Dentsu clients nationwide, according to a statement. Dentsu does not publicly disclose its domestic clients, but they are known to span Japan’s largest companies, including Toyota, Soft...

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