Staff Reporters
Apr 21, 2015

AMES shortlist unveiled

SINGAPORE - The juries for the Asian Marketing Effectiveness & Strategy Awards have revealed a shortlist of 289 finalists for the awards taking place on 3 June.

AMES shortlist unveiled

The 108 senior agency heads and client marketers on the jury panels reviewed 1,100 entries and shortlisted the following totals in the five award categories:

  • Effectiveness: 116
  • Media Strategy: 73
  • Digital Strategy: 65
  • Data & Analytics: 25
  • e-Commerce: 10

View the full shortlist on the AMES website.

”The entries this year show a wider range of analytical approaches across more industries, and a broader geographic scope," said Elaine Rodrigo, global director of consumer insights and strategy with Mondelēz International, who served as jury president for the Data & Analytics category and the inaugural ecommerce awards. "It's great to see the growing interest in this field, as it is becoming increasingly critical for companies to have the right information, real-time, so as to make fact-based decisions in a challenging business environment."

Added Andrea Hayes, festivals director, “It is always exciting to reach the shortlist stage and see the industry’s progress from year to year. The calibre of the AMES entries was outstanding this year, making for an exceptionally strong shortlist which reflects the dynamic pace of innovation in brand communications across Asia Pacific."

The 2015 winners will be announced at the AMES Awards Ceremony taking place in conjunction with the AMES Conference at Grand Hyatt Singapore on 3 June 2015.

Tags

Related Articles

Just Published

5 hours ago

Yext throws it back to the ‘90s

The integrated marketing campaign spotlights outdated search technology with a side of nostalgia.

5 hours ago

Heineken reignites sporting rivalries ahead of Uefa ...

Campaign created by Le Pub, includes activations during the tournament across Europe, with support from brand ambassador and France legend Thierry Henry.

5 hours ago

Is spam-busting AI tech reducing amount of hate ...

Hate removal has spiked, but overall content deletion is down. Is spam-busting AI tech the answer?

2 days ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.