Staff Reporters
Apr 21, 2015

AMES shortlist unveiled

SINGAPORE - The juries for the Asian Marketing Effectiveness & Strategy Awards have revealed a shortlist of 289 finalists for the awards taking place on 3 June.

AMES shortlist unveiled

The 108 senior agency heads and client marketers on the jury panels reviewed 1,100 entries and shortlisted the following totals in the five award categories:

  • Effectiveness: 116
  • Media Strategy: 73
  • Digital Strategy: 65
  • Data & Analytics: 25
  • e-Commerce: 10

View the full shortlist on the AMES website.

”The entries this year show a wider range of analytical approaches across more industries, and a broader geographic scope," said Elaine Rodrigo, global director of consumer insights and strategy with Mondelēz International, who served as jury president for the Data & Analytics category and the inaugural ecommerce awards. "It's great to see the growing interest in this field, as it is becoming increasingly critical for companies to have the right information, real-time, so as to make fact-based decisions in a challenging business environment."

Added Andrea Hayes, festivals director, “It is always exciting to reach the shortlist stage and see the industry’s progress from year to year. The calibre of the AMES entries was outstanding this year, making for an exceptionally strong shortlist which reflects the dynamic pace of innovation in brand communications across Asia Pacific."

The 2015 winners will be announced at the AMES Awards Ceremony taking place in conjunction with the AMES Conference at Grand Hyatt Singapore on 3 June 2015.

Tags

Related Articles

Just Published

1 day ago

Why Hong Kong’s outdoor advertising is underperforming

Based on a recent study by Hong Kong Baptist University, OOH ads are failing to capture people as they severely lack creativity.

1 day ago

Women to Watch 2022: Tara Crosby, Twitch

Overseeing Twitch’s highest-performing sales team in APAC, Crosby’s passion and ability to lead from the front has seen her smash targets and even outpace forecasts.

1 day ago

Campaign CMO Outlook: Is the metaverse a fad or ...

In this second part of the 2022 CMO Outlook report, Campaign uncovers how chief marketing officers view a new form of digital advertising; metaverse-based marketing. Meanwhile, marketers also reveal their latest thoughts on talent and on agency partnerships.

2 days ago

What I learned leaving the agency world for tech

And what I'm up to now that I’m back.