The 108 senior agency heads and client marketers on the jury panels reviewed 1,100 entries and shortlisted the following totals in the five award categories:
- Effectiveness: 116
- Media Strategy: 73
- Digital Strategy: 65
- Data & Analytics: 25
- e-Commerce: 10
”The entries this year show a wider range of analytical approaches across more industries, and a broader geographic scope," said Elaine Rodrigo, global director of consumer insights and strategy with Mondelēz International, who served as jury president for the Data & Analytics category and the inaugural ecommerce awards. "It's great to see the growing interest in this field, as it is becoming increasingly critical for companies to have the right information, real-time, so as to make fact-based decisions in a challenging business environment."
Added Andrea Hayes, festivals director, “It is always exciting to reach the shortlist stage and see the industry’s progress from year to year. The calibre of the AMES entries was outstanding this year, making for an exceptionally strong shortlist which reflects the dynamic pace of innovation in brand communications across Asia Pacific."
The 2015 winners will be announced at the AMES Awards Ceremony taking place in conjunction with the AMES Conference at Grand Hyatt Singapore on 3 June 2015.