Staff Reporters
Jun 3, 2015

AMES winners revealed

SINGAPORE - Saatchi & Saatchi Sydney, Lowe Vietnam, BBDO Pakistan, MRM//McCann Singapore, BBDO/Proximity China and Lowe Lintas + Partners emerged as the big winners at tonight's AMES (Asian Marketing Effectiveness and Strategy) Awards in Singapore.

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Media Strategy AOY - BBDO Pakistan

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McCann Singapore for Red Cross - 3 Golds

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Isobar China for Coca-Cola -3 Bronzes

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Grey Group Singapore for British Council campaign - 2 Gold and 1 Silver

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Effectiveness AOY - Lowe India

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Digital and Media Strategy Platinums - Saatchi Australia

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Digital Strategy AOY - BBDO Proximity China

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Data Analytics Platinum - Lowe Vietnam

From a shortlist of 289, the AMES juries named 144 winners from 10 countries, handing out three platinum, 26 gold, 45 silver and 70 bronze trophies at the awards ceremony at the Grand Hyatt Singapore.

Saatchi & Saatchi Sydney won two platinum and three gold awards for 'Penny the pirate' on behalf of Luxottica. Other notable winners included:

  • Lowe Vietnam for 'Castrol drive on', with a platinum and a bronze
  • BBDO Pakistan with four gold awards for 'Not a bug splat' on behalf of Reprieve/Foundation for Fundamental Rights
  • MRM//McCANN Singapore with three gold awards for 'The Red Cross connection' on behalf of the Singapore Red Cross.

In addition to the 144 trophies, Lowe Lintas + Partners was named the Effectiveness Agency of the Year, BBDO Pakistan earned the title Media Strategy Agency of the Year and BBDO/Proximity China rode its wins to the Digital Strategy Agency of the Year title.

On a country basis, India led the region with 31 trophies, followed closely by China, Australia and New Zealand. However, Australia arguably had the strongest overall performance, with two platinums and seven golds among its 24 total awards, compared with no platinum and only two golds for India.

Judges comments

Herve Bullot, senior director, global strategic insights at Johnson & Johnson and jury member for the data and analytics and e-commerce category, commended the work entered this year, stating that Asia-Pacific had “nothing to envy” in comparison to other global markets.

However, commenting on the standard of the awards this year, Charles Cadell, APAC president at McCann Worldgroup and member of the effectiveness jury said that despite some “outstanding” work, the quality of entries was below that of previous years.

“Overall we felt that the quality of work this year was below what we’ve seen in previous years,” he said. “There was some great work—which was truly outstanding—but the general quality of entries was not up there.”

Cadell added that whilst some excellent work was entered, the entries themselves had not been strong enough to warrant an award. He stressed that for effectiveness awards entries to be truly successful, clients needed to be willing to share their campaign results with agencies.

“There was some great work that we desperately wanted to award, but they just didn’t present the results," he said.."Unless the client is engaged with the agency, it’s not worth entering these effectiveness awards, as you just can’t show the results.”

Meanwhile, Rod Strother, director of digital and social media centre of excellence, stressed the value of well-written entry, a sentiment also shared by Cadell. “A really good entry can bring up work that’s OK, and vice-versa,” Strother said. “We saw some really good work that was poorly written.”

Oliver Spalding, regional head of strategy for Greater China and Southeast Asia with DigitasLBi, agreed on both the above points. "The quality of the award documents was a bit hit and miss," he said. "I can’t post-rationalise a strategy from a great execution and only putting percentage growth figures makes skeptical judges even more skeptical. Several great entries were discounted because the submission wasn’t clear. My suggestion, start with the results and make sure you’ve really got an effectiveness story before getting your award-writing going."

Breakdowns and full listings of the winners follow. Please join us tomorrow for more coverage of today's AMES conference.

AWARDS BY CATEGORY

Category Platinum Gold Silver Bronze Total
Effectiveness 0 9 18 34 61
Media Strategy 1 8 9 12 30
Digital Strategy 1 7 15 12 35
Data & Analytics 1 2 2 9 14
E-commerce 0 0 1 3 4
Totals 3 26 45 70 144

AWARDS BY COUNTRY

Country Platinum Gold Silver Bronze Total
Australia 2 7 7 8 24
China 0 1 6 19 26
India 0 2 10 19 31
Japan 0 1 1 3 5
Malaysia 0 0 0 2 2
New Zealand 0 6 12 5 23
Pakistan 0 4 1 0 5
Philippines 0 0 0 3 3
Singapore 0 5 6 5 16
Sri Lanka 0 0 1 1 2
Thailand 0 0 1 3 4
Vietnam 1 0 0 2 3
Total: 3 26 45 70 144

WINNERS BY AWARD LEVEL

PLATINUM WINNERS

Category Title Entrant Client Brand Country
Data & Analytics - DAU03 - Customer Intelligence (CI) Castrol Drive On Lowe Vietnam Castrol Vietnam Castrol CRB+ Turbo Vietnam
Digital Strategy - DSS09 - Digital Innovation Penny The Pirate Saatchi & Saatchi Sydney Luxottica OPSM Australia
Media Strategy - MSS01 - Branded Content Penny The Pirate Saatchi & Saatchi Sydney Luxottica OPSM Australia

GOLD WINNERS

Category Title Entrant Client Brand Country
Data & Analytics - DAU02 - Database Application Kan Khajura Tesan PHD India Hindustan Unilever Kan Khajura Tesan India
Data & Analytics - DAU06 - Innovative use of Data Technology Governing the Self-Sustaining Town Dentsu Inc. GRAND FRONT OSAKA TMO General Incorporated association Community Path Service (Compath Service) Japan
Digital Strategy - DSP09 - Financial Services, Commercial Public Services, Business Products & Services Visa_Get Lost BBDO/ PROXIMITY CHINA Visa China Visa China
Digital Strategy - DSP12 - Charities, Public Health & Safety & Public Awareness Messages Share For Dogs Colenso BBDO MARS Pedigree Adoption Drive New Zealand
Digital Strategy - DSP12 - Charities, Public Health & Safety & Public Awareness Messages The Red Cross Connection MRM//McCANN Singapore Singapore Red Cross Blood Donation Campaign Singapore
Digital Strategy - DSS03 - Mobile (including Apps) The Red Cross Connection MRM//McCANN Singapore Singapore Red Cross Blood Donation Campaign Singapore
Digital Strategy - DSS05 - Video Aussie Builders Clemenger BBDO MARS Chocolate Australia SNICKERS Australia
Digital Strategy - DSS06 - Social The Red Cross Connection MRM//McCANN Singapore Singapore Red Cross Blood Donation Campaign Singapore
Digital Strategy - DSS08 - Other Digital Solutions 'Know Your English' Web Banners Grey Group Singapore British Council 'Know Your English' Web Banners Singapore
Effectiveness - EFP02 - Alcoholic Beverages & Tobacco Tui Catch a Million Saatchi & Saatchi New Zealand Heineken New Zealand Tui New Zealand
Effectiveness - EFP03 - Food Products #SPCSunday Leo Burnett Melbourne SPC Ardmona SPC Australia
Effectiveness - EFP09 - Financial Services, Commercial Public Services, Business Products & Services Fuji Xerox - Haus of Versant Republik New Zealand Fuji Xerox New Zealand Versant 2100 Color Press New Zealand
Effectiveness - EFS01 - Innovative Use of Media Not A Bug Splat BBDO Pakistan Reprieve / Foundation for Fundamental Rights Drone strike collateral damage awareness Pakistan
Effectiveness - EFS01 - Innovative Use of Media Penny The Pirate Saatchi & Saatchi Sydney Luxottica OPSM Australia
Effectiveness - EFS02 - Branded Content Penny The Pirate Saatchi & Saatchi Sydney Luxottica OPSM Australia
Effectiveness - EFS03 - Sponsorship and Event Marketing Tui Catch a Million Saatchi & Saatchi New Zealand Heineken New Zealand Tui New Zealand
Effectiveness - EFS05 - Small Budget Marketing Campaign Fuji Xerox - Haus of Versant Republik New Zealand Fuji Xerox New Zealand Versant 2100 Color Press New Zealand
Effectiveness - EFS05 - Small Budget Marketing Campaign Not A Bug Splat BBDO Pakistan Reprieve / Foundation for Fundamental Rights Drone strike collateral damage awareness Pakistan
Media Strategy - MSP08 - Lifestyle #sydneygoespop UM Sydney NSW Government Art Gallery of NSW Australia
Media Strategy - MSP12 - Charities, Public Health & Safety & Public Awareness Messages Not A Bug Splat BBDO Pakistan Reprieve / Foundation for Fundamental Rights Drone strike collateral damage awareness Pakistan
Media Strategy - MSS03 - Digital Media 'Know Your English' Web Banners Grey Group Singapore British Council 'Know Your English' Web Banners Singapore
Media Strategy - MSS04 - Mobile Kan Khajura Tesan PHD India Hindustan Unilever Kan Khajura Tesan India
Media Strategy - MSS05 - Social Bring Down The King DDB NZ SKY Television NZ SoHo New Zealand
Media Strategy - MSS06 - Media Innovation Penny The Pirate Saatchi & Saatchi Sydney Luxottica OPSM Australia
Media Strategy - MSS07 - Integrated Use of Media IKEA Catalogue Launch - 'Results by Design' Match Media IKEA IKEA Catalogue Launch Australia
Media Strategy - MSS08 - Small Budget Media Campaign Not A Bug Splat BBDO Pakistan Reprieve / Foundation for Fundamental Rights Drone strike collateral damage awareness Pakistan

SILVER WINNERS

Category Title of Entry Entrant Client Brand Country
Data & Analytics - DAS01 - Audience Segmentation In It For Life Twenty AA Insurance Comprehensive plus Motor Insurance, Third party (fire & theft) Motor Insurance, Home Insurance, Contents Insurance New Zealand
Data & Analytics - DAU01 - Analytics Innovation Wall Street Meets Madison Avenue Dentsu Aegis Network Resorts World at Sentosa Universal Studios Singapore Singapore
Digital Strategy - DSP02 - Alcoholic Beverages & Tobacco Johnnie Walker Blue Label - The Gentlemen's Wager PHD Singapore Diageo Johnnie Walker Blue Label Singapore
Digital Strategy - DSP03 - Food Products Aussie Builders Clemenger BBDO MARS Chocolate Australia SNICKERS Australia
Digital Strategy - DSP05 - Pharmaceuticals, Beauty Products, Cosmetics & Toiletries BANDAID - Heal with Love BBDO/ PROXIMITY CHINA Shanghai Johnson & Johnson Pharmaceuticals , Ltd BandAid China
Digital Strategy - DSP07 - Cars & Automotive Services BMW R nineT Custom Project Proximity Japan BMW Motorrad Japan R nine T Japan
Digital Strategy - DSP10 - Publications & Media Bring Down The King DDB NZ SKY Television NZ SoHo New Zealand
Digital Strategy - DSS01 - Search AirAsia - Escape the Haze - iWeather iProspect Singapore AirAsia Search Marketing Singapore
Digital Strategy - DSS02 - Website & Microsites BANDAID - Heal with Love BBDO/ PROXIMITY CHINA Shanghai Johnson & Johnson Pharmaceuticals , Ltd BandAid China
Digital Strategy - DSS02 - Website & Microsites Virtual Land Rover Experience Wunderman Shanghai Land Rover China Land Rover China
Digital Strategy - DSS05 - Video I Hate Thailand The Leo Burnett Group Thailand Tourism Authority of Thailand Tourism Authority of Thailand Thailand
Digital Strategy - DSS05 - Video Visa_Get Lost BBDO/ PROXIMITY CHINA Visa China Visa China
Digital Strategy - DSS06 - Social Bring Down The King DDB NZ SKY Television NZ SoHo New Zealand
Digital Strategy - DSS06 - Social Van Heusen Rewarding Fashion Mindshare Madura Garments Van Heusen India
Digital Strategy - DSS09 - Digital Innovation Share For Dogs Colenso BBDO MARS Pedigree Adoption Drive New Zealand
Digital Strategy - DSS10 - Digitally Integrated Campaign How To Drink Properly Clemenger BBDO DrinkWise Australia DrinkWise Australia Australia
Digital Strategy - DSS10 - Digitally Integrated Campaign Visa_Get Lost BBDO/ PROXIMITY CHINA Visa China Visa China
e-Commerce - ECP02 - Finance (Including Financial Services, Commercial Public Services Business Products and Services) Tata Value Homes - NHBD Everest Y&R Tata Value Homes NHBD(National Home Buying Day) India
Effectiveness - EFP04 - Home Furnishing, Appliances, Maintenance & Household Products Havells - Respect Women (EFP04) Lowe Lintas + Partners, India Havells India Ltd. Havells India
Effectiveness - EFP09 - Financial Services, Commercial Public Services, Business Products & Services Idea - No Ullu Banaoing  Lowe Lintas + Partners, India Idea Cellular Limited Idea Cellular India
Effectiveness - EFP09 - Financial Services, Commercial Public Services, Business Products & Services Visa_Get Lost BBDO/ PROXIMITY CHINA Visa China Visa China
Effectiveness - EFP10 - Publications & Media Bring Down The King DDB NZ SKY Television NZ SoHo New Zealand
Effectiveness - EFP10 - Publications & Media THE NEWSPAPER THAT STOPPED DENGUE IN ITS TRACKS Leo Burnett Solutions Inc. Ceylon Newspapers ( Pvt ) Limited Mawbima Sri Lanka
Effectiveness - EFP12 - Charities, Public Health & Safety & Public Awareness Messages Mistakes Clemenger BBDO New Zealand Transport Agency (NZTA) Road safety New Zealand
Effectiveness - EFS03 - Sponsorship and Event Marketing Fuji Xerox - Haus of Versant Republik New Zealand Fuji Xerox New Zealand Versant 2100 Color Press New Zealand
Effectiveness - EFS03 - Sponsorship and Event Marketing Tata Prima - Giants Unleashed Rediffusion Y&R Tata Motors Limited Tata Prima India
Effectiveness - EFS04 - Insights / Strategic Thinking Mistakes Clemenger BBDO New Zealand Transport Agency (NZTA) Road safety New Zealand
Effectiveness - EFS05 - Small Budget Marketing Campaign Stop Small Problems Getting Big Clemenger BBDO Good Shepherd Microfinance/NAB No Interest Loans Australia
Effectiveness - EFS05 - Small Budget Marketing Campaign Win Richard's Points Clemenger BBDO Virgin Australia Velocity Frequent Flyer Australia
Effectiveness - EFS07 - Marketing Campaign for National Brand Development Havells - Respect Women  Lowe Lintas + Partners, India Havells India Limited Havells India
Effectiveness - EFS07 - Marketing Campaign for National Brand Development Save Retirement Clemenger BBDO MLC MLC Australia
Effectiveness - EFS07 - Marketing Campaign for National Brand Development Tui Catch a Million Saatchi & Saatchi New Zealand Heineken New Zealand Tui New Zealand
Effectiveness - EFS08 - Sustained Success Lifebuoy - Help A Child Reach 5  Lowe Lintas + Partners, India Hindustan Unilever Limited Lifebuoy India
Effectiveness - EFS08 - Sustained Success OMO - Make dirt speak Vietnamese Lowe Singapore Unilever  OMO Singapore
Effectiveness - EFS09 - Integrated Marketing Campaign Deep Dive DDB NZ Lion Steinlager Pure New Zealand
Effectiveness - EFS09 - Integrated Marketing Campaign Tui Catch a Million Saatchi & Saatchi New Zealand Heineken New Zealand Tui New Zealand
Media Strategy - MSP01 - Non-Alcoholic Beverages Tata Tea - Power of 49 : The media movement that changed the role of women in Indian elections Maxus Tata Global Beverages Tata Tea Gold India
Media Strategy - MSP02 - Alcoholic Beverages & Tobacco Johnnie Walker Blue Label - The Gentlemen's Wager PHD Singapore Diageo Johnnie Walker Blue Label Singapore
Media Strategy - MSP04 - Home Furnishing, Appliances, Maintenance & Household Products IKEA Catalogue Launch - 'Results by Design' Match Media IKEA IKEA Catalogue Launch 2014 Australia
Media Strategy - MSP12 - Charities, Public Health & Safety & Public Awareness Messages Lace It Up Mindshare Youth Off The Streets Youth Off The Streets Australia
Media Strategy - MSS01 - Branded Content Kan Khajura Tesan PHD India Hindustan Unilever Kan Khajura Tesan India
Media Strategy - MSS03 - Digital Media Bring Down The King DDB NZ SKY Television NZ SoHo New Zealand
Media Strategy - MSS06 - Media Innovation 'Know Your English' Web Banners Grey Group Singapore British Council 'Know Your English' Web Banners Singapore
Media Strategy - MSS06 - Media Innovation Not A Bug Splat BBDO Pakistan Reprieve / Foundation for Fundamental Rights Drone strike collateral damage awareness Pakistan
Media Strategy - MSS07 - Integrated Use of Media Tata Tea - Power of 49 : The media movement that changed the role of women in Indian elections Maxus Tata Global Beverages Tata Tea Gold India

BRONZE WINNERS

Category Title Entrant Client Brand Country
Data & Analytics - DAA01 - Web Analytics Beating the Big Banks in the Big Data game CHE Proximity GE Capital GE Money, Go MasterCard, Gem Visa, 28 Degrees Australia
Data & Analytics - DAA03 - Data Mining - Audience Association and Clustering Analysis Finding Intel Qualified Prospects in Real Time OMD Intel B2B China
Data & Analytics - DAA03 - Data Mining - Audience Association and Clustering Analysis Volkswagen dCRM Project HackerAgency Volkswagen (China) Investment Co., Ltd Volkswagen China
Data & Analytics - DAS05 - Single Customer View at Scale Annuity Acceleration Initiative: Single View of the Customer Drives Automated Proactive Data-Driven Demand Generation Cisco Cisco Cisco Services Hong Kong S.A.R., China
Data & Analytics - DAS06 - Multiple Data Sourcing/Merging I Know Which Half of My Advertising is a Waste Maxus Maxus Agency Research India
Data & Analytics - DAU01 - Analytics Innovation Optimising digital marketing spend at Telstra through custom media attribution Datalicious Telstra Telstra Personal & Telstra Small Business Australia
Data & Analytics - DAU03 - Customer Intelligence (CI) Kan Khajura Tesan PHD India Hindustan Unilever Kan Khajura Tesan India
Data & Analytics - DAU04 - Business Intelligence (BI) Retail Expansion Contraction Maxus maxus Agency Research India
Data & Analytics - DAU06 - Innovative use of Data Technology Volkswagen dCRM Project HackerAgency Volkswagen (China) Investment Co., Ltd Volkswagen China
Digital Strategy - DSP01 - Non-Alcoholic Beverages Lyric Coke Isobar China group Coca-Cola Coca-Cola China
Digital Strategy - DSP02 - Alcoholic Beverages & Tobacco 3D on the Rocks TBWA\ HAKUHODO Suntory Holdings Limited Suntory Whisky Japan
Digital Strategy - DSP06 - Other Consumer Products (Including Durable Goods) KINDLE: MAKING CHINA FALL IN LOVE WITH READING AGAIN Weber Shandwick AMAZON KINDLE VOYAGE China
Digital Strategy - DSP07 - Cars & Automotive Services Virtual Land Rover Experience Wunderman Shanghai Land Rover China Land Rover Experience China
Digital Strategy - DSP08 - Lifestyle I Hate Thailand The Leo Burnett Group Thailand Tourism Authority of Thailand Tourism Authority of Thailand Thailand
Digital Strategy - DSS02 - Website & Microsites Netease - Your Opinion Is Your Weapon BBDO/ PROXIMITY CHINA NetEase, Inc NetEase China
Digital Strategy - DSS06 - Social HAIRTAG PROJECT BBDO and Proximity Thailand The Lounge Hair Salon The Lounge Hair Salon Thailand
Digital Strategy - DSS06 - Social Pitch Purrfect BBDO Malaysia MARS Foods Malaysia Sheba Malaysia
Digital Strategy - DSS06 - Social Win Richard's Points Clemenger BBDO Virgin Australia Velocity Frequent Flyer Australia
Digital Strategy - DSS07 - Online Content (excluding Video Content) BANDAID - Heal with Love BBDO/ PROXIMITY CHINA Shanghai Johnson & Johnson Pharmaceuticals , Ltd BandAid China
Digital Strategy - DSS07 - Online Content (excluding Video Content) World Under Water BBDO Singapore CarbonStory Environment Awareness Singapore
Digital Strategy - DSS09 - Digital Innovation 3D on the Rocks TBWA\ HAKUHODO Suntory Holdings Limited Suntory Whisky Japan
e-Commerce - ECP04 - Pharmaceutical, Health and Beauty (Including Cosmetics and Toiletries) Man Moment Man Look @comm P&G (China) Sales Co. Ltd Braun, Gillette, Olay men, Crest, Oral-B, VS, Head & Shoulders, Safeguard China
e-Commerce - ECS01 - User Experience McDelivery DDB Group Singapore McDonald's APMEA McDonald's Singapore
e-Commerce - ECS02 - Innovation Leveraging e-Commerce to drive targeted sampling for premium FMCG brands Mindshare Hindustan Unilever Ltd. Multiple India
Effectiveness - EFP01 - Non-Alcoholic Beverages Lyric Coke Isobar China group Coca Cola Coca Cola China
Effectiveness - EFP01 - Non-Alcoholic Beverages Slurpee Xpandinator Leo Burnett Melbourne 7-Eleven Slurpee Australia
Effectiveness - EFP03 - Food Products Kissan - Little Farmers of Kissanpur  Lowe Lintas + Partners, India Hindustan Unilever Limited Kissan India
Effectiveness - EFP04 - Home Furnishing, Appliances, Maintenance & Household Products THIS IS LIVING EXPERIENTIAL PLATFORM Leo Burnett Vietnam SAMSUNG SAMSUNG Vietnam
Effectiveness - EFP05 - Pharmaceuticals, Beauty Products, Cosmetics & Toiletries Rexona "Pa-simple Moves" Lowe Philippines Unilever Philippines Rexona Philippines
Effectiveness - EFP06 - Other Consumer Products (Including Durable Goods) The Waterless Project BBDO Malaysia Levi Strauss (M) Sdn Bhd Levi's Malaysia
Effectiveness - EFP07 - Cars & Automotive Services Castrol Drive On Lowe Vietnam Castrol Vietnam Castrol CRB+ Turbo Vietnam
Effectiveness - EFP08 - Lifestyle Sabse Saste Din: License to squeeze DDB Mudra Group Future Retail Limited Big Bazaar India
Effectiveness - EFP09 - Financial Services, Commercial Public Services, Business Products & Services Cebuana Lhuillier Re-Meet Ace Saatchi & Saatchi Cebuana Lhuillier Cebuana Lhuillier Pera Padala Philippines
Effectiveness - EFP09 - Financial Services, Commercial Public Services, Business Products & Services Save Retirement Clemenger BBDO MLC MLC Australia
Effectiveness - EFP11 - Corporate Image & Information Attention Powered Car JWT Sydney The Royal Automobile Club, Western Australia RAC Australia
Effectiveness - EFP12 - Charities, Public Health & Safety & Public Awareness Messages Share my Dabba McCann India Pvt. Ltd. Happylife Welfare Org. Happylife Welfare Org. India
Effectiveness - EFP12 - Charities, Public Health & Safety & Public Awareness Messages Tata Tea - Power of 49  Lowe Lintas + Partners, India Tata Global Beverages Ltd. Tata Tea India
Effectiveness - EFP12 - Charities, Public Health & Safety & Public Awareness Messages The Campaign That Created History Soho Square Bharatiya Janata Party BJP (Bharatiya Janata Party) India
Effectiveness - EFS01 - Innovative Use of Media Bring Down The King DDB NZ SKY Television NZ SoHo New Zealand
Effectiveness - EFS01 - Innovative Use of Media Share For Dogs Colenso BBDO MARS Pedigree Adoption Drive New Zealand
Effectiveness - EFS02 - Branded Content Aussie Builders Clemenger BBDO MARS Chocolate Australia SNICKERS Australia
Effectiveness - EFS02 - Branded Content Deep Dive DDB NZ Lion Steinlager Pure New Zealand
Effectiveness - EFS04 - Insights / Strategic Thinking Aussie Builders Clemenger BBDO MARS Chocolate Australia SNICKERS Australia
Effectiveness - EFS04 - Insights / Strategic Thinking DESIGN FACEPACK Dentsu Inc. Isshin-Do Honpo, Inc Design Facepack Japan
Effectiveness - EFS04 - Insights / Strategic Thinking Havells - Respect Women  Lowe Lintas + Partners, India Havells India Limited Havells India
Effectiveness - EFS04 - Insights / Strategic Thinking Idea - No Ullu Banaoing  Lowe Lintas + Partners, India Idea Cellular Limited Idea Cellular India
Effectiveness - EFS04 - Insights / Strategic Thinking OMO Reunion Champs Lowe Singapore Unilever  OMO Singapore
Effectiveness - EFS04 - Insights / Strategic Thinking Whisper, Touch the Pickle BBDO India Procter & Gamble Hygiene & Health Care Limited Whisper India
Effectiveness - EFS05 - Small Budget Marketing Campaign Project Polo - turning probationary drivers into professional ones DDB Group Hong Kong Volkswagen Hong Kong Limited Volkswagen Hong Kong S.A.R., China
Effectiveness - EFS07 - Marketing Campaign for National Brand Development adidas Originals #thisisme campaign TBWA\ Shanghai adidas China adidas Originals China
Effectiveness - EFS07 - Marketing Campaign for National Brand Development Lyric Coke Isobar China group Coca Cola Coca Cola China
Effectiveness - EFS07 - Marketing Campaign for National Brand Development OMO Reunion Champs Lowe Singapore Unilever  OMO Singapore
Effectiveness - EFS07 - Marketing Campaign for National Brand Development Tata Tea - Power of 49  Lowe Lintas + Partners, India Tata Global Beverages Ltd. Tata Tea India
Effectiveness - EFS07 - Marketing Campaign for National Brand Development Visa_Get Lost BBDO/ PROXIMITY CHINA Visa China Visa China
Effectiveness - EFS07 - Marketing Campaign for National Brand Development Whisper, Touch the Pickle BBDO India Procter & Gamble Hygiene & Health Care Limited Whisper India
Effectiveness - EFS08 - Sustained Success Tata Tea - Jaago Re Lowe Lintas + Partners, India Tata Global Beverages Ltd. Tata Tea India
Effectiveness - EFS09 - Integrated Marketing Campaign Visa_Get Lost BBDO/ PROXIMITY CHINA Visa China Visa China
Effectiveness - EFS09 - Integrated Marketing Campaign Whisper, Touch the Pickle BBDO India Procter & Gamble Hygiene & Health Care Limited Whisper India
Media Strategy - MSP03 - Food Products Gum Messages BBDO/ PROXIMITY CHINA Wrigley Confectionery (China) Limited Doublemint China
Media Strategy - MSP09 - Financial Services, Commercial Public Services, Business Products & Services Visa_Get Lost BBDO/ PROXIMITY CHINA Visa Visa China
Media Strategy - MSP11 - Corporate Image & Information NeighboursFirst.SG - Your Neighbourhood. Redefined. Havas Media DBS POSB Singapore
Media Strategy - MSP12 - Charities, Public Health & Safety & Public Awareness Messages Search for a Cure SparkPHD Leukaemia & Blood Cancer Foundation NZ Service New Zealand
Media Strategy - MSS01 - Branded Content BLINDTASTE BBDO and Proximity Thailand Thailand Association of The Blind Thailand Association of The Blind Thailand
Media Strategy - MSS05 - Social PHThankYou BBDO Guerrero Philippine Department of Tourism The Philippines Philippines
Media Strategy - MSS05 - Social Van Heusen Rewarding Fashion Mindshare Madura Garments Van Heusen India
Media Strategy - MSS07 - Integrated Use of Media A Story of how a Bottle Cap brought nature into the lives of kids Mindshare Hindustan Unilever Limited Kissan India
Media Strategy - MSS08 - Small Budget Media Campaign Search for a Cure SparkPHD Leukaemia & Blood Cancer Foundation NZ Service New Zealand
Media Strategy - MSS10 - Media Strategy for National Brand Development Sunlight Festival of Light Mindshare Unilever Sunlight Soap Sri Lanka
Media Strategy - MSS10 - Media Strategy for National Brand Development Tata Tea - Power of 49 : The media movement that changed the role of women in Indian elections Maxus Tata Global Beverages Tata Tea Gold India
Media Strategy - MSS10 - Media Strategy for National Brand Development Visa_Get Lost BBDO/ PROXIMITY CHINA Visa China Visa China

 

 

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