AMES winners revealed

From a shortlist of 289, the AMES juries named 144 winners from 10 countries, handing out three platinum, 26 gold, 45 silver and 70 bronze trophies at the awards ceremony at the Grand Hyatt Singapore.

Saatchi & Saatchi Sydney won two platinum and three gold awards for 'Penny the pirate' on behalf of Luxottica. Other notable winners included:

• Lowe Vietnam for 'Castrol drive on', with a platinum and a bronze
• BBDO Pakistan with four gold awards for 'Not a bug splat' on behalf of Reprieve/Foundation for Fundamental Rights
• MRM//McCANN Singapore with three gold awards for 'The Red Cross connection' on behalf of the Singapore Red Cross.

In addition to the 144 trophies, Lowe Lintas + Partners was named the Effectiveness Agency of the Year, BBDO Pakistan earned the title Media Strategy Agency of the Year and BBDO/Proximity China rode its wins to the Digital Strategy Agency of the Year title.

On a country basis, India led the region with 31 trophies, followed closely by China, Australia and New Zealand. However, Australia arguably had the strongest overall performance, with two platinums and seven golds among its 24 total awards, compared with no platinum and only two golds for India.

Judges comments

Herve Bullot, senior director, global strategic insights at Johnson & Johnson and jury member for the data and analytics and e-commerce category, commended the work entered this year, stating that Asia-Pacific had “nothing to envy” in comparison to other global markets.

However, commenting on the standard of the awards this year, Charles Cadell, APAC president at McCann Worldgroup and member of the effectiveness jury said that despite some “outstanding” work, the quality of entries was below that of previous years.

“Overall we felt that the quality of work this year was below what we’ve seen in previous years,” he said. “There was some great work—which was truly outstanding—but the general quality of entries was not up there.”

Cadell added that whilst some excellent work was entered, the entries themselves had not been strong enough to warrant an award. He stressed that for effectiveness awards entries to be truly successful, clients needed to be willing to share their campaign results with agencies.

“There was some great work that we desperately wanted to award, but they just didn’t present the results," he said.."Unless the client is engaged with the agency, it’s not worth entering these effectiveness awards, as you just can’t show the results.”

Meanwhile, Rod Strother, director of digital and social media centre of excellence, stressed the value of well-written entry, a sentiment also shared by Cadell. “A really good entry can bring up work that’s OK, and vice-versa,” Strother said. “We saw some really good work that was poorly written.”

Oliver Spalding, regional head of strategy for Greater China and Southeast Asia with DigitasLBi, agreed on both the above points. "The quality of the award documents was a bit hit and miss," he said. "I can’t post-rationalise a strategy from a great execution and only putting percentage growth figures makes skeptical judges even more skeptical. Several great entries were discounted because the submission wasn’t clear. My suggestion, start with the results and make sure you’ve really got an effectiveness story before getting your award-writing going."

Breakdowns and full listings of the winners follow. Please join us tomorrow for more coverage of today's AMES conference.

AWARDS BY CATEGORY

Category	Platinum	Gold	Silver	Bronze	Total
Effectiveness	0	9	18	34	61
Media Strategy	1	8	9	12	30
Digital Strategy	1	7	15	12	35
Data & Analytics	1	2	2	9	14
E-commerce	0	0	1	3	4
Totals	3	26	45	70	144

AWARDS BY COUNTRY

Country	Platinum	Gold	Silver	Bronze	Total
Australia	2	7	7	8	24
China	0	1	6	19	26
India	0	2	10	19	31
Japan	0	1	1	3	5
Malaysia	0	0	0	2	2
New Zealand	0	6	12	5	23
Pakistan	0	4	1	0	5
Philippines	0	0	0	3	3
Singapore	0	5	6	5	16
Sri Lanka	0	0	1	1	2
Thailand	0	0	1	3	4
Vietnam	1	0	0	2	3
Total:	3	26	45	70	144

WINNERS BY AWARD LEVEL

• Platinum
• Gold
• Silver
• Bronze

PLATINUM WINNERS

Category	Title	Entrant	Client	Brand	Country
Data & Analytics - DAU03 - Customer Intelligence (CI)	Castrol Drive On	Lowe Vietnam	Castrol Vietnam	Castrol CRB+ Turbo	Vietnam
Digital Strategy - DSS09 - Digital Innovation	Penny The Pirate	Saatchi & Saatchi Sydney	Luxottica	OPSM	Australia
Media Strategy - MSS01 - Branded Content	Penny The Pirate	Saatchi & Saatchi Sydney	Luxottica	OPSM	Australia

GOLD WINNERS

Category	Title	Entrant	Client	Brand	Country
Data & Analytics - DAU02 - Database Application	Kan Khajura Tesan	PHD India	Hindustan Unilever	Kan Khajura Tesan	India
Data & Analytics - DAU06 - Innovative use of Data Technology	Governing the Self-Sustaining Town	Dentsu Inc.	GRAND FRONT OSAKA TMO General Incorporated association	Community Path Service (Compath Service)	Japan
Digital Strategy - DSP09 - Financial Services, Commercial Public Services, Business Products & Services	Visa_Get Lost	BBDO/ PROXIMITY CHINA	Visa China	Visa	China
Digital Strategy - DSP12 - Charities, Public Health & Safety & Public Awareness Messages	Share For Dogs	Colenso BBDO	MARS	Pedigree Adoption Drive	New Zealand
Digital Strategy - DSP12 - Charities, Public Health & Safety & Public Awareness Messages	The Red Cross Connection	MRM//McCANN Singapore	Singapore Red Cross	Blood Donation Campaign	Singapore
Digital Strategy - DSS03 - Mobile (including Apps)	The Red Cross Connection	MRM//McCANN Singapore	Singapore Red Cross	Blood Donation Campaign	Singapore
Digital Strategy - DSS05 - Video	Aussie Builders	Clemenger BBDO	MARS Chocolate Australia	SNICKERS	Australia
Digital Strategy - DSS06 - Social	The Red Cross Connection	MRM//McCANN Singapore	Singapore Red Cross	Blood Donation Campaign	Singapore
Digital Strategy - DSS08 - Other Digital Solutions	'Know Your English' Web Banners	Grey Group Singapore	British Council	'Know Your English' Web Banners	Singapore
Effectiveness - EFP02 - Alcoholic Beverages & Tobacco	Tui Catch a Million	Saatchi & Saatchi New Zealand	Heineken New Zealand	Tui	New Zealand
Effectiveness - EFP03 - Food Products	#SPCSunday	Leo Burnett Melbourne	SPC Ardmona	SPC	Australia
Effectiveness - EFP09 - Financial Services, Commercial Public Services, Business Products & Services	Fuji Xerox - Haus of Versant	Republik New Zealand	Fuji Xerox New Zealand	Versant 2100 Color Press	New Zealand
Effectiveness - EFS01 - Innovative Use of Media	Not A Bug Splat	BBDO Pakistan	Reprieve / Foundation for Fundamental Rights	Drone strike collateral damage awareness	Pakistan
Effectiveness - EFS01 - Innovative Use of Media	Penny The Pirate	Saatchi & Saatchi Sydney	Luxottica	OPSM	Australia
Effectiveness - EFS02 - Branded Content	Penny The Pirate	Saatchi & Saatchi Sydney	Luxottica	OPSM	Australia
Effectiveness - EFS03 - Sponsorship and Event Marketing	Tui Catch a Million	Saatchi & Saatchi New Zealand	Heineken New Zealand	Tui	New Zealand
Effectiveness - EFS05 - Small Budget Marketing Campaign	Fuji Xerox - Haus of Versant	Republik New Zealand	Fuji Xerox New Zealand	Versant 2100 Color Press	New Zealand
Effectiveness - EFS05 - Small Budget Marketing Campaign	Not A Bug Splat	BBDO Pakistan	Reprieve / Foundation for Fundamental Rights	Drone strike collateral damage awareness	Pakistan
Media Strategy - MSP08 - Lifestyle	#sydneygoespop	UM Sydney	NSW Government	Art Gallery of NSW	Australia
Media Strategy - MSP12 - Charities, Public Health & Safety & Public Awareness Messages	Not A Bug Splat	BBDO Pakistan	Reprieve / Foundation for Fundamental Rights	Drone strike collateral damage awareness	Pakistan
Media Strategy - MSS03 - Digital Media	'Know Your English' Web Banners	Grey Group Singapore	British Council	'Know Your English' Web Banners	Singapore
Media Strategy - MSS04 - Mobile	Kan Khajura Tesan	PHD India	Hindustan Unilever	Kan Khajura Tesan	India
Media Strategy - MSS05 - Social	Bring Down The King	DDB NZ	SKY Television NZ	SoHo	New Zealand
Media Strategy - MSS06 - Media Innovation	Penny The Pirate	Saatchi & Saatchi Sydney	Luxottica	OPSM	Australia
Media Strategy - MSS07 - Integrated Use of Media	IKEA Catalogue Launch - 'Results by Design'	Match Media	IKEA	IKEA Catalogue Launch	Australia
Media Strategy - MSS08 - Small Budget Media Campaign	Not A Bug Splat	BBDO Pakistan	Reprieve / Foundation for Fundamental Rights	Drone strike collateral damage awareness	Pakistan

SILVER WINNERS

Category	Title of Entry	Entrant	Client	Brand	Country
Data & Analytics - DAS01 - Audience Segmentation	In It For Life	Twenty	AA Insurance	Comprehensive plus Motor Insurance, Third party (fire & theft) Motor Insurance, Home Insurance, Contents Insurance	New Zealand
Data & Analytics - DAU01 - Analytics Innovation	Wall Street Meets Madison Avenue	Dentsu Aegis Network	Resorts World at Sentosa	Universal Studios Singapore	Singapore
Digital Strategy - DSP02 - Alcoholic Beverages & Tobacco	Johnnie Walker Blue Label - The Gentlemen's Wager	PHD Singapore	Diageo	Johnnie Walker Blue Label	Singapore
Digital Strategy - DSP03 - Food Products	Aussie Builders	Clemenger BBDO	MARS Chocolate Australia	SNICKERS	Australia
Digital Strategy - DSP05 - Pharmaceuticals, Beauty Products, Cosmetics & Toiletries	BANDAID - Heal with Love	BBDO/ PROXIMITY CHINA	Shanghai Johnson & Johnson Pharmaceuticals , Ltd	BandAid	China
Digital Strategy - DSP07 - Cars & Automotive Services	BMW R nineT Custom Project	Proximity Japan	BMW Motorrad Japan	R nine T	Japan
Digital Strategy - DSP10 - Publications & Media	Bring Down The King	DDB NZ	SKY Television NZ	SoHo	New Zealand
Digital Strategy - DSS01 - Search	AirAsia - Escape the Haze - iWeather	iProspect Singapore	AirAsia	Search Marketing	Singapore
Digital Strategy - DSS02 - Website & Microsites	BANDAID - Heal with Love	BBDO/ PROXIMITY CHINA	Shanghai Johnson & Johnson Pharmaceuticals , Ltd	BandAid	China
Digital Strategy - DSS02 - Website & Microsites	Virtual Land Rover Experience	Wunderman Shanghai	Land Rover China	Land Rover	China
Digital Strategy - DSS05 - Video	I Hate Thailand	The Leo Burnett Group Thailand	Tourism Authority of Thailand	Tourism Authority of Thailand	Thailand
Digital Strategy - DSS05 - Video	Visa_Get Lost	BBDO/ PROXIMITY CHINA	Visa China	Visa	China
Digital Strategy - DSS06 - Social	Bring Down The King	DDB NZ	SKY Television NZ	SoHo	New Zealand
Digital Strategy - DSS06 - Social	Van Heusen Rewarding Fashion	Mindshare	Madura Garments	Van Heusen	India
Digital Strategy - DSS09 - Digital Innovation	Share For Dogs	Colenso BBDO	MARS	Pedigree Adoption Drive	New Zealand
Digital Strategy - DSS10 - Digitally Integrated Campaign	How To Drink Properly	Clemenger BBDO	DrinkWise Australia	DrinkWise Australia	Australia
Digital Strategy - DSS10 - Digitally Integrated Campaign	Visa_Get Lost	BBDO/ PROXIMITY CHINA	Visa China	Visa	China
e-Commerce - ECP02 - Finance (Including Financial Services, Commercial Public Services Business Products and Services)	Tata Value Homes - NHBD	Everest Y&R	Tata Value Homes	NHBD(National Home Buying Day)	India
Effectiveness - EFP04 - Home Furnishing, Appliances, Maintenance & Household Products	Havells - Respect Women (EFP04)	Lowe Lintas + Partners, India	Havells India Ltd.	Havells	India
Effectiveness - EFP09 - Financial Services, Commercial Public Services, Business Products & Services	Idea - No Ullu Banaoing	Lowe Lintas + Partners, India	Idea Cellular Limited	Idea Cellular	India
Effectiveness - EFP09 - Financial Services, Commercial Public Services, Business Products & Services	Visa_Get Lost	BBDO/ PROXIMITY CHINA	Visa China	Visa	China
Effectiveness - EFP10 - Publications & Media	Bring Down The King	DDB NZ	SKY Television NZ	SoHo	New Zealand
Effectiveness - EFP10 - Publications & Media	THE NEWSPAPER THAT STOPPED DENGUE IN ITS TRACKS	Leo Burnett Solutions Inc.	Ceylon Newspapers ( Pvt ) Limited	Mawbima	Sri Lanka
Effectiveness - EFP12 - Charities, Public Health & Safety & Public Awareness Messages	Mistakes	Clemenger BBDO	New Zealand Transport Agency (NZTA)	Road safety	New Zealand
Effectiveness - EFS03 - Sponsorship and Event Marketing	Fuji Xerox - Haus of Versant	Republik New Zealand	Fuji Xerox New Zealand	Versant 2100 Color Press	New Zealand
Effectiveness - EFS03 - Sponsorship and Event Marketing	Tata Prima - Giants Unleashed	Rediffusion Y&R	Tata Motors Limited	Tata Prima	India
Effectiveness - EFS04 - Insights / Strategic Thinking	Mistakes	Clemenger BBDO	New Zealand Transport Agency (NZTA)	Road safety	New Zealand
Effectiveness - EFS05 - Small Budget Marketing Campaign	Stop Small Problems Getting Big	Clemenger BBDO	Good Shepherd Microfinance/NAB	No Interest Loans	Australia
Effectiveness - EFS05 - Small Budget Marketing Campaign	Win Richard's Points	Clemenger BBDO	Virgin Australia	Velocity Frequent Flyer	Australia
Effectiveness - EFS07 - Marketing Campaign for National Brand Development	Havells - Respect Women	Lowe Lintas + Partners, India	Havells India Limited	Havells	India
Effectiveness - EFS07 - Marketing Campaign for National Brand Development	Save Retirement	Clemenger BBDO	MLC	MLC	Australia
Effectiveness - EFS07 - Marketing Campaign for National Brand Development	Tui Catch a Million	Saatchi & Saatchi New Zealand	Heineken New Zealand	Tui	New Zealand
Effectiveness - EFS08 - Sustained Success	Lifebuoy - Help A Child Reach 5	Lowe Lintas + Partners, India	Hindustan Unilever Limited	Lifebuoy	India
Effectiveness - EFS08 - Sustained Success	OMO - Make dirt speak Vietnamese	Lowe Singapore	Unilever	OMO	Singapore
Effectiveness - EFS09 - Integrated Marketing Campaign	Deep Dive	DDB NZ	Lion	Steinlager Pure	New Zealand
Effectiveness - EFS09 - Integrated Marketing Campaign	Tui Catch a Million	Saatchi & Saatchi New Zealand	Heineken New Zealand	Tui	New Zealand
Media Strategy - MSP01 - Non-Alcoholic Beverages	Tata Tea - Power of 49 : The media movement that changed the role of women in Indian elections	Maxus	Tata Global Beverages	Tata Tea Gold	India
Media Strategy - MSP02 - Alcoholic Beverages & Tobacco	Johnnie Walker Blue Label - The Gentlemen's Wager	PHD Singapore	Diageo	Johnnie Walker Blue Label	Singapore
Media Strategy - MSP04 - Home Furnishing, Appliances, Maintenance & Household Products	IKEA Catalogue Launch - 'Results by Design'	Match Media	IKEA	IKEA Catalogue Launch 2014	Australia
Media Strategy - MSP12 - Charities, Public Health & Safety & Public Awareness Messages	Lace It Up	Mindshare	Youth Off The Streets	Youth Off The Streets	Australia
Media Strategy - MSS01 - Branded Content	Kan Khajura Tesan	PHD India	Hindustan Unilever	Kan Khajura Tesan	India
Media Strategy - MSS03 - Digital Media	Bring Down The King	DDB NZ	SKY Television NZ	SoHo	New Zealand
Media Strategy - MSS06 - Media Innovation	'Know Your English' Web Banners	Grey Group Singapore	British Council	'Know Your English' Web Banners	Singapore
Media Strategy - MSS06 - Media Innovation	Not A Bug Splat	BBDO Pakistan	Reprieve / Foundation for Fundamental Rights	Drone strike collateral damage awareness	Pakistan
Media Strategy - MSS07 - Integrated Use of Media	Tata Tea - Power of 49 : The media movement that changed the role of women in Indian elections	Maxus	Tata Global Beverages	Tata Tea Gold	India

BRONZE WINNERS

Category	Title	Entrant	Client	Brand	Country
Data & Analytics - DAA01 - Web Analytics	Beating the Big Banks in the Big Data game	CHE Proximity	GE Capital	GE Money, Go MasterCard, Gem Visa, 28 Degrees	Australia
Data & Analytics - DAA03 - Data Mining - Audience Association and Clustering Analysis	Finding Intel Qualified Prospects in Real Time	OMD	Intel	B2B	China
Data & Analytics - DAA03 - Data Mining - Audience Association and Clustering Analysis	Volkswagen dCRM Project	HackerAgency	Volkswagen (China) Investment Co., Ltd	Volkswagen	China
Data & Analytics - DAS05 - Single Customer View at Scale	Annuity Acceleration Initiative: Single View of the Customer Drives Automated Proactive Data-Driven Demand Generation	Cisco	Cisco	Cisco Services	Hong Kong S.A.R., China
Data & Analytics - DAS06 - Multiple Data Sourcing/Merging	I Know Which Half of My Advertising is a Waste	Maxus	Maxus	Agency Research	India
Data & Analytics - DAU01 - Analytics Innovation	Optimising digital marketing spend at Telstra through custom media attribution	Datalicious	Telstra	Telstra Personal & Telstra Small Business	Australia
Data & Analytics - DAU03 - Customer Intelligence (CI)	Kan Khajura Tesan	PHD India	Hindustan Unilever	Kan Khajura Tesan	India
Data & Analytics - DAU04 - Business Intelligence (BI)	Retail Expansion Contraction	Maxus	maxus	Agency Research	India
Data & Analytics - DAU06 - Innovative use of Data Technology	Volkswagen dCRM Project	HackerAgency	Volkswagen (China) Investment Co., Ltd	Volkswagen	China
Digital Strategy - DSP01 - Non-Alcoholic Beverages	Lyric Coke	Isobar China group	Coca-Cola	Coca-Cola	China
Digital Strategy - DSP02 - Alcoholic Beverages & Tobacco	3D on the Rocks	TBWA\ HAKUHODO	Suntory Holdings Limited	Suntory Whisky	Japan
Digital Strategy - DSP06 - Other Consumer Products (Including Durable Goods)	KINDLE: MAKING CHINA FALL IN LOVE WITH READING AGAIN	Weber Shandwick	AMAZON	KINDLE VOYAGE	China
Digital Strategy - DSP07 - Cars & Automotive Services	Virtual Land Rover Experience	Wunderman Shanghai	Land Rover China	Land Rover Experience	China
Digital Strategy - DSP08 - Lifestyle	I Hate Thailand	The Leo Burnett Group Thailand	Tourism Authority of Thailand	Tourism Authority of Thailand	Thailand
Digital Strategy - DSS02 - Website & Microsites	Netease - Your Opinion Is Your Weapon	BBDO/ PROXIMITY CHINA	NetEase, Inc	NetEase	China
Digital Strategy - DSS06 - Social	HAIRTAG PROJECT	BBDO and Proximity Thailand	The Lounge Hair Salon	The Lounge Hair Salon	Thailand
Digital Strategy - DSS06 - Social	Pitch Purrfect	BBDO Malaysia	MARS Foods Malaysia	Sheba	Malaysia
Digital Strategy - DSS06 - Social	Win Richard's Points	Clemenger BBDO	Virgin Australia	Velocity Frequent Flyer	Australia
Digital Strategy - DSS07 - Online Content (excluding Video Content)	BANDAID - Heal with Love	BBDO/ PROXIMITY CHINA	Shanghai Johnson & Johnson Pharmaceuticals , Ltd	BandAid	China
Digital Strategy - DSS07 - Online Content (excluding Video Content)	World Under Water	BBDO Singapore	CarbonStory	Environment Awareness	Singapore
Digital Strategy - DSS09 - Digital Innovation	3D on the Rocks	TBWA\ HAKUHODO	Suntory Holdings Limited	Suntory Whisky	Japan
e-Commerce - ECP04 - Pharmaceutical, Health and Beauty (Including Cosmetics and Toiletries)	Man Moment Man Look	@comm	P&G (China) Sales Co. Ltd	Braun, Gillette, Olay men, Crest, Oral-B, VS, Head & Shoulders, Safeguard	China
e-Commerce - ECS01 - User Experience	McDelivery	DDB Group Singapore	McDonald's APMEA	McDonald's	Singapore
e-Commerce - ECS02 - Innovation	Leveraging e-Commerce to drive targeted sampling for premium FMCG brands	Mindshare	Hindustan Unilever Ltd.	Multiple	India
Effectiveness - EFP01 - Non-Alcoholic Beverages	Lyric Coke	Isobar China group	Coca Cola	Coca Cola	China
Effectiveness - EFP01 - Non-Alcoholic Beverages	Slurpee Xpandinator	Leo Burnett Melbourne	7-Eleven	Slurpee	Australia
Effectiveness - EFP03 - Food Products	Kissan - Little Farmers of Kissanpur	Lowe Lintas + Partners, India	Hindustan Unilever Limited	Kissan	India
Effectiveness - EFP04 - Home Furnishing, Appliances, Maintenance & Household Products	THIS IS LIVING EXPERIENTIAL PLATFORM	Leo Burnett Vietnam	SAMSUNG	SAMSUNG	Vietnam
Effectiveness - EFP05 - Pharmaceuticals, Beauty Products, Cosmetics & Toiletries	Rexona "Pa-simple Moves"	Lowe Philippines	Unilever Philippines	Rexona	Philippines
Effectiveness - EFP06 - Other Consumer Products (Including Durable Goods)	The Waterless Project	BBDO Malaysia	Levi Strauss (M) Sdn Bhd	Levi's	Malaysia
Effectiveness - EFP07 - Cars & Automotive Services	Castrol Drive On	Lowe Vietnam	Castrol Vietnam	Castrol CRB+ Turbo	Vietnam
Effectiveness - EFP08 - Lifestyle	Sabse Saste Din: License to squeeze	DDB Mudra Group	Future Retail Limited	Big Bazaar	India
Effectiveness - EFP09 - Financial Services, Commercial Public Services, Business Products & Services	Cebuana Lhuillier Re-Meet	Ace Saatchi & Saatchi	Cebuana Lhuillier	Cebuana Lhuillier Pera Padala	Philippines
Effectiveness - EFP09 - Financial Services, Commercial Public Services, Business Products & Services	Save Retirement	Clemenger BBDO	MLC	MLC	Australia
Effectiveness - EFP11 - Corporate Image & Information	Attention Powered Car	JWT Sydney	The Royal Automobile Club, Western Australia	RAC	Australia
Effectiveness - EFP12 - Charities, Public Health & Safety & Public Awareness Messages	Share my Dabba	McCann India Pvt. Ltd.	Happylife Welfare Org.	Happylife Welfare Org.	India
Effectiveness - EFP12 - Charities, Public Health & Safety & Public Awareness Messages	Tata Tea - Power of 49	Lowe Lintas + Partners, India	Tata Global Beverages Ltd.	Tata Tea	India
Effectiveness - EFP12 - Charities, Public Health & Safety & Public Awareness Messages	The Campaign That Created History	Soho Square	Bharatiya Janata Party	BJP (Bharatiya Janata Party)	India
Effectiveness - EFS01 - Innovative Use of Media	Bring Down The King	DDB NZ	SKY Television NZ	SoHo	New Zealand
Effectiveness - EFS01 - Innovative Use of Media	Share For Dogs	Colenso BBDO	MARS	Pedigree Adoption Drive	New Zealand
Effectiveness - EFS02 - Branded Content	Aussie Builders	Clemenger BBDO	MARS Chocolate Australia	SNICKERS	Australia
Effectiveness - EFS02 - Branded Content	Deep Dive	DDB NZ	Lion	Steinlager Pure	New Zealand
Effectiveness - EFS04 - Insights / Strategic Thinking	Aussie Builders	Clemenger BBDO	MARS Chocolate Australia	SNICKERS	Australia
Effectiveness - EFS04 - Insights / Strategic Thinking	DESIGN FACEPACK	Dentsu Inc.	Isshin-Do Honpo, Inc	Design Facepack	Japan
Effectiveness - EFS04 - Insights / Strategic Thinking	Havells - Respect Women	Lowe Lintas + Partners, India	Havells India Limited	Havells	India
Effectiveness - EFS04 - Insights / Strategic Thinking	Idea - No Ullu Banaoing	Lowe Lintas + Partners, India	Idea Cellular Limited	Idea Cellular	India
Effectiveness - EFS04 - Insights / Strategic Thinking	OMO Reunion Champs	Lowe Singapore	Unilever	OMO	Singapore
Effectiveness - EFS04 - Insights / Strategic Thinking	Whisper, Touch the Pickle	BBDO India	Procter & Gamble Hygiene & Health Care Limited	Whisper	India
Effectiveness - EFS05 - Small Budget Marketing Campaign	Project Polo - turning probationary drivers into professional ones	DDB Group Hong Kong	Volkswagen Hong Kong Limited	Volkswagen	Hong Kong S.A.R., China
Effectiveness - EFS07 - Marketing Campaign for National Brand Development	adidas Originals #thisisme campaign	TBWA\ Shanghai	adidas China	adidas Originals	China
Effectiveness - EFS07 - Marketing Campaign for National Brand Development	Lyric Coke	Isobar China group	Coca Cola	Coca Cola	China
Effectiveness - EFS07 - Marketing Campaign for National Brand Development	OMO Reunion Champs	Lowe Singapore	Unilever	OMO	Singapore
Effectiveness - EFS07 - Marketing Campaign for National Brand Development	Tata Tea - Power of 49	Lowe Lintas + Partners, India	Tata Global Beverages Ltd.	Tata Tea	India
Effectiveness - EFS07 - Marketing Campaign for National Brand Development	Visa_Get Lost	BBDO/ PROXIMITY CHINA	Visa China	Visa	China
Effectiveness - EFS07 - Marketing Campaign for National Brand Development	Whisper, Touch the Pickle	BBDO India	Procter & Gamble Hygiene & Health Care Limited	Whisper	India
Effectiveness - EFS08 - Sustained Success	Tata Tea - Jaago Re	Lowe Lintas + Partners, India	Tata Global Beverages Ltd.	Tata Tea	India
Effectiveness - EFS09 - Integrated Marketing Campaign	Visa_Get Lost	BBDO/ PROXIMITY CHINA	Visa China	Visa	China
Effectiveness - EFS09 - Integrated Marketing Campaign	Whisper, Touch the Pickle	BBDO India	Procter & Gamble Hygiene & Health Care Limited	Whisper	India
Media Strategy - MSP03 - Food Products	Gum Messages	BBDO/ PROXIMITY CHINA	Wrigley Confectionery (China) Limited	Doublemint	China
Media Strategy - MSP09 - Financial Services, Commercial Public Services, Business Products & Services	Visa_Get Lost	BBDO/ PROXIMITY CHINA	Visa	Visa	China
Media Strategy - MSP11 - Corporate Image & Information	NeighboursFirst.SG - Your Neighbourhood. Redefined.	Havas Media	DBS	POSB	Singapore
Media Strategy - MSP12 - Charities, Public Health & Safety & Public Awareness Messages	Search for a Cure	SparkPHD	Leukaemia & Blood Cancer Foundation NZ	Service	New Zealand
Media Strategy - MSS01 - Branded Content	BLINDTASTE	BBDO and Proximity Thailand	Thailand Association of The Blind	Thailand Association of The Blind	Thailand
Media Strategy - MSS05 - Social	PHThankYou	BBDO Guerrero	Philippine Department of Tourism	The Philippines	Philippines
Media Strategy - MSS05 - Social	Van Heusen Rewarding Fashion	Mindshare	Madura Garments	Van Heusen	India
Media Strategy - MSS07 - Integrated Use of Media	A Story of how a Bottle Cap brought nature into the lives of kids	Mindshare	Hindustan Unilever Limited	Kissan	India
Media Strategy - MSS08 - Small Budget Media Campaign	Search for a Cure	SparkPHD	Leukaemia & Blood Cancer Foundation NZ	Service	New Zealand
Media Strategy - MSS10 - Media Strategy for National Brand Development	Sunlight Festival of Light	Mindshare	Unilever	Sunlight Soap	Sri Lanka
Media Strategy - MSS10 - Media Strategy for National Brand Development	Tata Tea - Power of 49 : The media movement that changed the role of women in Indian elections	Maxus	Tata Global Beverages	Tata Tea Gold	India
Media Strategy - MSS10 - Media Strategy for National Brand Development	Visa_Get Lost	BBDO/ PROXIMITY CHINA	Visa China	Visa	China