Racheal Lee
Mar 31, 2014

All about the experience: Hilton's Mark Liversidge

THE FACE BEHIND THE BRAND: Hilton Worldwide’s new APAC chief marketer Mark Liversidge aims to make the hospitality group’s name synonymous with travel.

Hospitality marketing is not known for its willingness to take risks. But as a newcomer to the industry, Mark Liversidge says that challenging convention is precisely what drives him. The regional chief marketer for Hilton Worldwide, who comes from a telecoms background, believes people in his profession, regardless of sector, have a duty to question things and overturn the ordinary. “Identify the opportunities that allow you to disrupt convention to refresh business strategies, tell new stories and focus...

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