Lauren Arena
Feb 7, 2018

Airbnb launches 'Festival of Hosting' in China

Brand building becomes community building in Shanghai.

In a bid to bring its online community offline, the sharing-economy platform Airbnb created an exclusive experience for its hosts in Shanghai, inviting more than 250 guests into what looked like a giant Airbnb pop-up listing.

A temporary home was installed at 
800 Show, a creative space in downtown Shanghai, for a one-day event in December to connect Airbnb’s often-fragmented online users via a shared experience in the real world.

The...

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