Kenny Lim
Jul 27, 2010

Aids Access Foundation appoints Y&R for its Thai campaign

BANGKOK – The Aids Access Foundation has appointed Y&R as creative agency for an upcoming campaign in Thailand, following a competitive multi-agency pitch process.

Y&R Thailand will launch a campaign to educate Thai youth on AIDS

Up to five international agencies including Leo Burnett, McCann Healthcare, Ogilvy, Saatchi and YR as well as four local shops were pitching for the account.

YR Thailand plans to launch a major campaign in September to educate Thai youth on AIDS awareness and prevention.

The campaign will consist of up to five TVCs as well as work on print, digital, viral and radio channels.

According to Sanjay Bhasin, CEO of YR Thailand,...

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