AGENCY REPORT CARD ANALYSIS: In 2023, gen AI and cookieless solutions were top priorities for APAC agencies. We analyse our annual report cards to pick out innovation progress and point out where agencies are still falling short.
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Accenture Song is the incumbent on the account.
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WPP media arm to change name as part of ongoing restructure.
From creative accolades at Cannes to its signature tech-driven growth, Accenture Song in APAC is well-positioned but needs to further tap into diversity as competition for transformation work intensifies.
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