Rico Chan
Jun 26, 2019

Advertising’s next frontier: programmatic audio

Terrestrial radio might face a grim future, but digital audio is on the up and up.

PARTNER CONTENT

Text Rico Chan, managing director, Verizon Media Hong Kong, Japan and INSEA

In this always-connected, on-the-go age, one type of medium hasuntil very recentlyeluded the grasp of advertisers programmatic audio.

It’s no secret that an increasing number of people are using digital music streaming services, making digital...

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