Matt Adams
Dec 8, 2019

Advertising's alcohol dilemma: how not to be merry at Xmas

Havas Media UK CEO Matt Adams got a big response this summer when he wrote about giving up alcohol. Now he returns to the subject as Christmas looms.

It has been 340 days since I stopped drinking.

A whole 340 days of what I thought would be a social and professional challenge through not propping up the bar with the team and clients, through not joining in at the joining and leaving drinks, and not spending the quality time with media partners that is so often the well-trodden path to a great relationship.

But, as we are now in December,...

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