Jenny Chan 陳詠欣
Jan 12, 2018

AdMaster creates four new business divisions

AdMaster forms new Jingshuo Technology Group in response to growing product matrix.

AdMaster creates four new business divisions

The four divisions, to be housed under the new corporate entity, Jingshuo Technology Group, are: 

  1. AdMaster, which provides marketing measurement, media planning and content analysis, led by Calvin Chan, who will also be Group COO
  2. nEqual, which covers data intelligence and marketing automation tools to "empower smart business", led by Tenly Wu, who will also be Group CPO 
  3. JinShuJu, a form-based data collection and management platform, led by Michael Chen 
  4. TuiCe, which offers "social customer service" solutions, led by Zoe Li

In the face of the endless stream of industry needs in China, AdMaster's product matrix has gone from ad monitoring when formed in 2006 to data management through software-as-a-service (SaaS) services, prompting this reorganisation. 

The establishment of the holding company is "an innovative leap forward", according to the group's announcement yesterday. The clear division of labour between the four different divisions will help the group focus more and help clients utilise data to realise digital transformation, said Vincent Yan, founder and Group CEO.

 

Source:
Campaign China

Related Articles

Just Published

11 hours ago

Edelman launches global anti-disinformation offering

Disinformation Shield aims to uncover illicit actors on the fringes of the dark web and combat disinformation.

12 hours ago

How British American Tobacco sells nicotine to ...

n this report by the Bureau of Investigative Journalism, Campaign reveals the marketing strategies used by tobacco companies to maintain the market for nicotine products.

13 hours ago

Do agency groups employ too many CEOs?

Dentsu International had 250 people with CEO title.

17 hours ago

Spikes Asia: Inside the jury room

SPIKES ASIA X CAMPAIGN: Four jury members share nine trends from this year's entries, along with video examples and insights into what makes great work great.