Chinese advertisers are keen to make use of KOL and short video marketing to engage but also AI marketing to retain users and consumers, suggests the China Digital Marketing Trends 2020 report by Miaozhen Systems, AdMaster and GDMS.
Calvin Chan will head up The Trade Desk's Chinese operations following the DSP's entry into the market last year.
AdMaster forms new Jingshuo Technology Group in response to growing product matrix.
AdMaster's TrackMaster, Miaozhen's AdMonitor, and Nielsen's Digital Ad Ratings will get audited themselves, but some observers don't expect much short-term impact.
Amplifi China, the media investment arm of Dentsu Aegis Network China, has partnered with leading publishers to dig deeper into consumer mobile behaviours.
AdMaster and Tencent MIG establish anti ad fraud lab that aims to tackle the industry’s biggest problem
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