Jenny Chan 陳詠欣
Sep 15, 2017

MRC and CMAC to audit three China measurement services

AdMaster's TrackMaster, Miaozhen's AdMonitor, and Nielsen's Digital Ad Ratings will get audited themselves, but some observers don't expect much short-term impact.

The US-based Media Rating Council MRC, with participation from China Media Assessment Council CMAC, will execute auditing processes for three third-party digital audience measurement services in China AdMaster TrackMaster, Miaozhen AdMonitor, and Nielsen Digital Ad Ratings DAR.

The three services will undergo a full-scope audit to be conducted by independent certified public accountants engaged by MRC. These are scheduled to commence this month and...

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