The US-based Media Rating Council MRC, with participation from China Media Assessment Council CMAC, will execute auditing processes for three third-party digital audience measurement services in China AdMaster TrackMaster, Miaozhen AdMonitor, and Nielsen Digital Ad Ratings DAR.
The three services will undergo a full-scope audit to be conducted by independent certified public accountants engaged by MRC. These are scheduled to commence this month and...
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