When Amplifi China launched a white paper report on mobile native ads in Shanghai last month, its theme was 遇见“隐”响力 yu jian yin xiang li, punning on “隐” yin which means “hidden” in Chinese against 影响力 ying xiang li, influence.
While native ads and sponsored content are sometimes used interchangeably, the former by its very definition resembles the editorial of the platform it is served and is less intrusive. “Intrusion” is the...
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