Meta Connect agency attendees welcome the company’s gaming integrations and more open, responsible approach to AI development — though they remain cautious about brand safety amid AI training and disclosure debates.
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There's been a steep rise in 'fake ads' in the past year. With new technologies like Gen AI and CGI lowering the barrier and opening the floodgates, we explore whether fake OOH ads are inherently bad, or if they could even push marketers to create better work?
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In the disrupt-or-die era, there is no space for marketers to fear failure. If your brand is strong, creative risks pay off. Take a cue or two from Beyoncé's masterclass in risky branding.
The holding company is eyeing international expansion and digital transformation for growth.
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SCOOP: Jeans brand spent $142 million in global media spend last year.
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