Oliver McAteer
Mar 13, 2019

Accenture Interactive shows off top XR tools brands are already adopting

The company played host to the most technologically thrilling experience at SXSW.

The question is no longer if extended reality XR can ever play a role in the customer and product lifecycle, but rather how best to incorporate it.

Proof is Accenture Interactive’s space at SXSW in Austin, Texas, this week.

The company hauled in everything from immersive shopping experiences which leverage AR, VR and 3D product visualization, to artificial intelligence that can tailor content based on emotion detection.

Jamie...

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