The CEO of newly-rebranded Accenture Song tells Campaign why they chose the name and why Droga5 will remain distinct.
Agency brands such as The Monkeys and Entropia will be dropped. Only Droga5 to continue.
The marketing arm of consulting firm Accenture—known for its big, expensive transformation projects—went in a more creative direction in 2021.
Appointments designed to expand Accenture Interactive's global leadership team.
Sorry, the above headline is a lie. There are no easy shortcuts to designing DEI into your brand experience. Accenture Interactive’s Bronwyn van der Merwe explains the challenging but rewarding path forward.
With Nearmap providing all the geographic info she needs, an office worker has time for more important pursuits, in a fun B2B campaign by The Monkeys.
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