The marketing arm of consulting firm Accenture—known for its big, expensive transformation projects—went in a more creative direction in 2021.
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Ford has consistently taken home metals at every significant international award show including the most recent, the Dan Wieden Titanium Grand Prix at Cannes with the ‘The First Digital Nation’ for the Government of Tuvalu campaign.
In the ever-evolving marketing landscape, this short-form sensation’s tale of tenacity is connecting the industry, one TikTok video at a time.
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The critical question for marketers is not whether to use generative AI tools, but how to do so responsibly, says Avisenna Gusta, digital content producer at MediaMonks.
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