Laura Ashton
Jan 3, 2019

A modern-day marketer in Kim Jong-un's realm

PHOTO ESSAY: North Korea is still largely ad-free, and 'app store' has a very different meaning there. But as a longtime APAC marketer found on a recent visit, interesting changes are underway.

A commuter reads the ad-free daily Rodong Sinmun in the Pyongyang Metro.

Laura Ashton, a longtime APAC marketer, shared these observations with Campaign Asia-Pacific after a recent trip to North Korea. All photographs are Ashton's unless otherwise noted.

In a classic Merrie Melodies cartoon from 1955, a joyous, top-hatted dancing frog gets discovered in a demolished building’s cornerstone and later locked away again, only to emerge singing the same toe-tapping tune in the far future. A perfectly preserved time capsule. Such rare finds in the...

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