Laura Ashton

'Open talent' resourcing creates growth opportunities for brands, CMOs
Jan 28, 2021
Laura Ashton

'Open talent' resourcing creates growth opportunitie...

More in-house teams are making use of marketing experts whose experience is available on demand. The approach offers brands fluid access to seasoned professionals who can contribute quickly and significantly, while providing senior talent with non-linear career options.

A modern-day marketer in Kim Jong-un's realm
Jan 3, 2019
Laura Ashton

A modern-day marketer in Kim Jong-un's realm

PHOTO ESSAY: North Korea is still largely ad-free, and 'app store' has a very different meaning there. But as a longtime APAC marketer found on a recent visit, interesting changes are underway.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Amazon layoffs impact APAC adtech and media leaders

1 Amazon layoffs impact APAC adtech and media leaders

James Hawkins steps down as PHD APAC CEO

2 James Hawkins steps down as PHD APAC CEO

Pepsi unveils new logo and identity; colours 120 markets in electric blue

3 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Dentsu China's new CEO on transformation, talent, and looking beyond borders

4 Dentsu China's new CEO on transformation, talent, and looking beyond borders

Google delays cookie deprecation again: APAC adtech leaders respond

5 Google delays cookie deprecation again: APAC adtech leaders respond

‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

6 ‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

WPP's internal whistleblower reports rose by 64% in 2023

7 WPP's internal whistleblower reports rose by 64% in 2023

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

8 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Dentsu ANZ restructures: CEOs Danny Bass and Steve Yurisich exit

9 Dentsu ANZ restructures: CEOs Danny Bass and Steve Yurisich exit

Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation

10 Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation