Jenny Chan 陳詠欣
Jun 11, 2019

A McWin for McDonald's; big branding bucks for Starbucks

McDonald's and Starbucks triumphed over 230 other fast-food restaurant and coffee-shop brands in the whole of Asia Pacific.

CATEGORY ANALYSIS RESTAURANTS

McDonald's and Starbucks have always gone head to head for the number one position in the overall restaurant category which includes coffee shops, restaurants and fast food chains, since the inception of this consumer-recall ranking, with the balance of power recently tipping towards Starbucks for its well-differentiated branding and broadening of its menu.

Starbucks now takes the 13th place in the overall...

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