VMLY&R
Jan 24, 2020

5 trends for marketers to watch in the Year of the Rat

From customer experience to data and purpose, VMLY&R leaders pick out the important trends marketers should watch in the new year.

As we enter the Chinese Year of the Rat, we are reminded that ushering in the Lunar New Year presents marketers with new opportunities for growth, adjusting strategies to engage consumers, meet goals and make an impact with renewed vigour. With this in mind, we asked VMLYR leaders to share what they expect to see in the year ahead. From customer experience to data and purpose, here’s what they said about the trends to watch.

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