Jeraldine Phneah
Sep 30, 2016

5 secrets of creating shareable content

Facebook has made it hard, but brands shouldn't give up on organic content strategy. Jeraldine Phneah of Socialbakers offers some advice and examples.

Jeraldine Phneah

With the changes on Facebook algorithm, it has become increasingly difficult for marketers to reach and engage with their target audience.

Since earlier this year, the number of interactions of photos and link posts has been on a decline. In June 2016, Facebook announced a change in their algorithm to favour posts in newsfeeds that come from friends and family members over fan pages by brands and publishers. Two months later, they announced another change...

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