Matthew Miller
Sep 18, 2020

40 Under 40 2020 opens for entries

Calling all rising stars and those destined to make a big mark in APAC's marketing, media and advertising arena: Nominations are now open for our eighth-annual list of standouts who are 39 or under.

40 Under 40 2020 opens for entries

PLEASE NOTE: This is an archived page of the call for entries for the 2020 edition of 40 Under 40. If you are looking for the 2021 edition, please see here: 40 Under 40 2021: Now open for nominations

Campaign Asia-Pacific is delighted to open nominations for the 2020 edition of 40 Under 40.

Every year since 2013, Campaign Asia-Pacific's 40 Under 40 has highlighted and celebrated the achievements of up-and-coming leaders in marketing, media and communications in the Asia-Pacific region. By focusing on people who are already making a mark—and are on the cusp of making an even bigger impact—we've spotlighted many people who have indeed gone on to bigger and more impressive things. If you don't believe us, just peruse the prior 40 Under 40 features listed below.

See all of our past 40 Under 40 lists:
20192018 | 2017 | 2016 | 2015 | 2014 | 2013

What we're looking for

We are looking for people who have inspirational stories. People who can rightly boast about undeniable business achievements. People who are passionate about helping to drive the industry forward. Successful nominees will have proven successes in the past 12 months, a strong trajectory in their own careers and an ability to inspire others to perform.

Does that sound like you, or someone you know? We invite you to put forward yourself, or up to two people from your own regional agency network or company.


Nominations will be submitted using the simple online nomination form.

The deadlines are as follows:

  • Early-bird deadline: Friday, October 9
  • Deadline: Friday, October 16
  • Deadline extended! New FINAL deadline: October 23
  • On all dates, entries will be accepted until 23:59 SG/HK (GMT+8)

The entry fee—US$395 for early birds and $425 thereafter—includes a one-year membership with Campaign Asia-Pacific, which can be assigned to either the nominee or the nominator. You can find more details about the benefits of membership here and direct any questions to [email protected].

Once nominations have closed, Campaign Asia-Pacific's senior editorial team will carefully read, analyse and discuss (and discuss and discuss) every entry to select the 40 nominees we believe are the most impressive and deserving of this commendation. Those selected as the most exceptional rising stars will be honoured with in-depth profiles, which will be featured in Campaign Asia-Pacific and shared across all our channels. Publication is slated for mid-November. 

Eligibility details

To be considered, nominees:

  • Must be based in Asia-Pacific.
  • Must be holding a job in an industry directly related to advertising and marketing. This means that in addition to a brand or agency, the nominee can work for a media company, a technology firm, a startup, an event company—so long as their role relates to marketing, advertising and/or communications.
  • Must have been aged 39 or under through August 31, 2020 (inclusive). This translates to a birth date of September 1, 1980, or later.

Important notes:

  • You may nominate up to two people from your company or agency per market that your company operates in. To be clear, this means that if you are with a company that has multiple brands/agencies, you can nominate up to two people per brand/agency per market.  
  • While we will consider candidates who have appeared in other Campaign Asia-Pacific listings, such as Women to Watch and the Asia-Pacific Power List, we do ask that candidates wait until 2021 if they have already been featured in any of these lists within the last 12 months. If, however, the candidate will no longer meet the age requirements in a year’s time, we will consider the nomination this year. 

Nomination details

The nomination form will ask you to provide: 

  • Basic details about yourself and the nominee.
  • The answers to four critical questions about the nominee (250 words each).
  • A recent high-resolution photo of the nominee (at least 1200x800 pixels at 72 dpi).
  • Credit-card payment of the entry fee, which is US$395 for each candidate at the early-bird rate (through October 9) and US$425 for each candidate thereafter.
  • Address and contact details for the person who will receive the Campaign membership.

We highly recommend you prepare your answers before going to fill out the nomination form, because you cannot save your work in the nomination form and return to it later. We have created a document to help you prepare, so that you can easily copy and paste into the nomination form all at once.

  • Download the preparation cheatsheet: Word or PDF

Following completion of the nomination, our membership manager will follow up with you to arrange the Campaign Asia-Pacific membership.

What makes a good entry? 

  • The entry will show us that the person nominated is clearly indispensable to the company they work for. We will understand specifically what they have done to make them a crucial player in their team and/or the wider business. Metrics and business results you can provide as evidence are important here. 
  • The entry will make it clear that the candidate goes above and beyond the demands of their job description, both in terms of their own company's business and in the wider sense of helping to take the industry forward in a positive way. 
  • The entry will show us that the nominee is an inspiring person to work with, however this manifests itself. We should get the strong feeling that we'd want to work with these people if we could.
  • Testimonials from colleagues, and especially from third parties, from all stages of the nominee's career, will be looked upon favourably.
  • We appreciate entries that are well-written and concise, with clearly laid-out information and specific, concrete examples of achievements by the nominee.

Note: You may flag confidential information by putting it into [square brackets]. We ask that you only flag the specific information that must be kept confidential, rather than the whole entry or large parts of it, since we will rely on this information to compile a meaningful profile of any nominee that makes the list. 

What's the deadline again? 

  • Deadline extended! New FINAL deadline: October 23 at 23:59 SG/HK (GMT+8)
  • Deadline: Friday, October 16
  • Early-bird deadline: One week earlier, October 9, at the same time. 

Good luck!

Questions? Send them to [email protected], and we’ll help as soon as we can.

PLEASE NOTE: This page is an archived page of the instructions for the 2020 edition of 40 Under 40. If you are looking for the 2021 edition, please see here: 40 Under 40 2021: Now open for nominations

See all of our past 40 Under 40 lists:
20192018 | 2017 | 2016 | 2015 | 2014 | 2013


Campaign Asia

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