Jenny Chan 陳詠欣
Jul 26, 2016

3 tech companies that may advance location-based ads in China

Despite smartphone ubiquity, location-aware marketing has not taken off in China. We look at the reasons why, and some companies that may change the picture.

Getui has amassed location data in China by embedding its code into various apps

The Pokemon Go phenomenon has brought attention to location-aware apps, but in China, such intelligence is still largely underused by marketers.

Pokemon Go debuted in Japan three days ago with McDonald's Japan becoming the first brand to use sponsored locations’. This has led to some perhaps overly optimistic predictions about how the game will help SMEs such as coffee shop franchises or convenience stores.

But even if Pokemon...

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