|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Out & Proud Classifieds
Agency: FCB India
Client: Times of India
Rapha Vasconcellos, VP, Creative Shop, Facebook:
The Times of India introduced 'Out & Proud Classifieds', a portion of the newspaper's classifieds page dedicated to the LGBTQ community, during the first anniversary since India revoked the 158-year-old colonial law which criminalized LGBTQ sexual choices. Bringing innovation and relevance to a traditional medium is not easy and it has been done in a way that is relevant and respectful for the community they are trying to celebrate.