Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Out & Proud Classifieds' by FCB India

The Times of India offered its classifieds section as a place for LGBTQ Indians to share stories of connection and acceptance.

2019 Cannes contenders: 'Out & Proud Classifieds' by FCB India
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Out & Proud Classifieds
Agency: FCB India
Client: Times of India

Nominated by:

Rapha Vasconcellos, VP, Creative Shop, Facebook:

The Times of India introduced 'Out & Proud Classifieds', a portion of the newspaper's classifieds page dedicated to the LGBTQ community, during the first anniversary since India revoked the 158-year-old colonial law which criminalized LGBTQ sexual choices. Bringing innovation and relevance to a traditional medium is not easy and it has been done in a way that is relevant and respectful for the community they are trying to celebrate.

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