Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Generation Voice' by Colenso BBDO

This campaign sees kiwi kids turn into fact-checkers through voice technology by New Zealand telecommunications brand Spark.

2019 Cannes contenders: 'Generation Voice' by Colenso BBDO
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Generation Voice
Agency: Colenso BBDO
Client: Spark 

Nominated by:

Adams Fan, founder and chief creative officer, F5 Shanghai: 

This is one of the most truthful and honest insight that I've ever seen. Kids will always be kids and they will aways stay curious. I think this is one of the scripts that write itself once the insight has been identified. This, plus great directing. 

Luciana Cani, ECD, Saatchi & Saatchi Tokyo:

Everyone in the world can relate to this commercial. A winning combination: true human insight + simple way to tell a story + outstanding execution. 

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