|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Generation Voice
Agency: Colenso BBDO
Adams Fan, founder and chief creative officer, F5 Shanghai:
This is one of the most truthful and honest insight that I've ever seen. Kids will always be kids and they will aways stay curious. I think this is one of the scripts that write itself once the insight has been identified. This, plus great directing.
Luciana Cani, ECD, Saatchi & Saatchi Tokyo:
Everyone in the world can relate to this commercial. A winning combination: true human insight + simple way to tell a story + outstanding execution.