Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Cover for their overconfidence' by CHE Proximity

Three injured animals boast that they'd do it all again in this amusing RACV campaign for pet insurance.

2019 Cannes contenders: 'Cover for their overconfidence' by CHE Proximity
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Cover for their overconfidence
Client: RACV
Agency: Che Proximity 

Nominated by:

Daniel Galeano and Facundo Martinelli, associate creative directors, Marcel Sydney:

This campaign is the first one we’ve seen with an insight from the pet’s point of view. It’s a hilarious campaign that delves into the different personalities of our pets and how it can get them into trouble. Luckily, you’ve for RACV on your side. Beautifully crafted and what’s another pet insurance ad that you can remember? Exactly.

Joe Carter, communications director, Colenso BBDO:

This D&AD pencil winning work reminded me of Nike’s Badge of Honour campaign—both kids and dogs confuse their ambition with their ability. It’s proof that collaboration with unusual partners tends to lead to extraordinary outcomes.


Related Articles

Just Published

1 day ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.

1 day ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

1 day ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

1 day ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.