Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Battle Force Live' by BBH Singapore

Pitched as the first live Instagram show that puts fans in control, this creative offered an immersive—and shoppable—experience of an annual basketball-focused event

2019 Cannes contenders: 'Battle Force Live' by BBH Singapore
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Battle Force Live
Agency: BBH Singapore
Client: Nike

Nominated by:

Rapha Vasconcellos, VP, Creative Shop, Facebook:

Reimagining live sports broadcasting via Instagram Stories. Love how this idea scaled an event for 800 people in Manila to millions via Instagram stories, shooting and editing everything in real time. This work is a great example of how to take advantage of the speed of the medium: people consume Stories content very quickly, and Nike and the team were able to craft creative that quickly captures attention from the very first frame.

Related Articles

Just Published

1 day ago

Fortnite maker launches an epic games battle ...

Fortnite maker Epic Games turns Apple's 1984 ad against it as it initiates legal action against the "oppressive" power of both Apple and Google.

1 day ago

Audit assesses social-media platforms' progress ...

From policy enforcement to misinformation, a study conducted by IPG Mediabrands agency Reprise highlights the progress (or lack thereof) social-media platforms are making on brand safety.

1 day ago

Punk wellness: Chinese healthcare marketing targets ...

Young Chinese are becoming the main target for healthcare products and brands need fun ways to communicate.

1 day ago

Haier presents, the fridge you can split when you ...

A TVC for Haier Leader by Serviceplan China presents a new product with a very specific use case.