|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Battle Force Live
Agency: BBH Singapore
Rapha Vasconcellos, VP, Creative Shop, Facebook:
Reimagining live sports broadcasting via Instagram Stories. Love how this idea scaled an event for 800 people in Manila to millions via Instagram stories, shooting and editing everything in real time. This work is a great example of how to take advantage of the speed of the medium: people consume Stories content very quickly, and Nike and the team were able to craft creative that quickly captures attention from the very first frame.