David Brain
Dec 23, 2015

2016: PR agencies, prepare for battle

The smartest digital PR agencies will be ready to enter the media-buying fray, writes Edelman's David Brain.

TV-first approach erodes every year; social-first analytics enables efficient media buy

It is a truth universally acknowledged’ that the TV-first approach to brand building erodes every year, but it is also to mix my metaphors an inconvenient truth’ that it is hard to scale engagement and content strategies to fill the gap, especially to clients with a Byron Sharp’ type of belief in achieving increased market penetration with all the reach and frequency required.

That’s the next stage of the journey for the smarter social...

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