Greg Paull
Dec 23, 2015

2016: Is farming now the future for agency deals?

An extraordinary year for deals and pitches sets the stage for a very different advertising and marketing landscape going into 2016, writes R3's Greg Paull.

A farm machine firm spent more on agencies in Asia this year than WPP or Dentsu

This has been an unusually active year for deals and pitches. In Asia- Pacific, more than 4,000 accounts changed hands yup, that’s more than 12 per day with over US$650 million in revenue flowing into new pockets a new record since we started been tracking the New Business League with Campaign.

When it comes to deals, you may not be shocked to learn that WPP and Dentsu led the way with seven deals...

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