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2016: It’s time to prepare for the post-millennial Asia
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Dec 23, 2015

2016: It’s time to prepare for the post-millennial Asia

Rising self-confidence and local pride will drive the choices, dreams and ambitions of the region’s millennials in the new year, writes Flamingo's Emma Gage.

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Navigating the new frontiers
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Nov 19, 2015

Navigating the new frontiers

Flamingo's Emma Gage outlines the rigorous approach that's necessary to enter 'frontier markets', where seemingly low-hanging fruit can be anything but.

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Motherhood: The pursuit of modern
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Jul 23, 2015

Motherhood: The pursuit of modern

Attention planners: There's far more to mothers than you seem to be aware of. Here, Emma Gage of Flamingo attempts to cure you of your reductionist viewpoint and clue you in to the difficult—and evolving—challenge of being a modern mum.

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Women in Southeast Asia: The rise of soft power
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Apr 8, 2015

Women in Southeast Asia: The rise of soft power

Women are a hot topic for marketers at the moment. Brands across the world are seizing the opportunity to align themselves with pro-empowerment messaging, in a bid to tap into more emotional spaces and to stand for something bigger.

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New pragmatism and the spirit of innovation
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Nov 5, 2014

New pragmatism and the spirit of innovation

The region's unique perspective on innovation carries important lessons for brands, writes Emma Gage of Flamingo Singapore.

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