Dec 23, 2015

2016: Slay the content dragon

Adland needs to stop chasing the ‘content’ drug by replacing ideas with the delivery mechanism and get back to telling great stories, writes Iris's Grant Hunter

Tell surprising and gripping stories in the freshest way you possibly can

Grange Hill was a big kids’ TV show when I was growing up. In 1986, Zammo, the cool kid in the show, got fixated with the latest cool trend. It was heroin. Having a heroin storyline then was ahead of its time. It was smart placement by the health authority and the BBC to highlight the dangers of drug abuse. Zammo chased the dragon’ in writing this I discovered that it’s Cantonese slang originating from Hong Kong and...

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