The 30-second TV ad (above) leads viewers to a microsite to make their choice and complete the adventure by watching two additional videos. No matter which path the viewer selects, they encounter some surprising twists that underscore the reliability and desirability of the Stihl product.
The videos continue a sibling-rivalry story, centred on an heirloom chainsaw, that began in 2009 with an ad entitled 'Bequeathed' and continued in 2011 with 'Mercy dash'.
In retail stores, the brand is offering chainsaw buyers the choice of a toy chainsaw or a plush toy of 'Flossie' (the lamb).
CREDITS
Client: STIHL
Agency: DDB Group New Zealand
Executive Creative Director: Shane Bradnick
Creative Directors: Mark Lorrigan, Chris Schofield
Art Director: Adam Barnes
Copywriter: James O’Sullivan
Group Business Director: Scott Wallace
Executive Producer: Judy Thompson
Agency Producer: Samantha Meehan
Production Company: Robber's Dog
Director: Adam Stevens
Executive Producer: Mark Foster
Producer: Caz Hearn
Managing Director: George Mackenzie
DOP: Mark Pugh
Editor: Paul Maxwell
Grade & VFX: Blockhead
Music Composition & Sound Design: Liquid Studios
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