MALAYSIA - Southern Lion, an FMCG company that makes Top brand detergent and Systema toothbrushes, has chosen UM to handle media buying, planning, and strategy as well as digital duties, Campaign Asia-Pacific has confirmed.
Incumbent Carat and UM both purportedly pitched for the US$18 million business.
Southern Lion, which competes in beauty, detergent, and oral care categories, is a 50/50 joint venture between FMCG company Lam Soon and Japan’s Lion Corporation.
Lion has operations in Japan, Taiwan, Hong Kong, Thailand, Singapore, Indonesia, China and South Korea. Its leading brands in Malaysia are Top and Bio Zip. Oral care brands Systema and Shokubutsu are also popular in the country.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20170226&c=1)
Starting a business is no easy feat, but it's one of the most fulfilling adventures you could undertake. Charu Srivastava, co-founder of TriOn & Co., reflects on her first year leading the business.
TOP OF THE CHARTS: The report exposes jarring gaps in workplace safety, working hours and mental health, as well as career progression barriers that continue to plague women in the workplace.
.png&h=268&w=401&q=100&v=20170226&c=1)
The campaign is a stark reality check on Korea’s caregiving culture that forces countless mothers into cramped, uncomfortable caregiver beds for extended periods—sometimes years.
Havas, StackAdapt, Didi, Outbrain, and more in our weekly collection of people moves and account news.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
