GroupM will also begin training its staff on how to maximise Buddy Media’s unified social marketing software solution across paid, owned and earned media.
GroupM selects Buddy Media as global social-media ad partner
GLOBAL - GroupM will be rolling out BuyBuddy, the recently launched social ad service by Buddy Media, to all its agencies: Maxus, MEC, Mediacom and Mindshare.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
APAC Power List 2024: The power players shaping the ...
Here is the definitive list of Asia-Pacific’s marketing elite, as chosen by the editorial team at Campaign Asia-Pacific.
Can we trust ChatGPT as an analytics tool?
A year on from a rather disappointing test, can a reinvigorated ChatGPT win back credentials as an analytics tool—and can we trust it with our data?
Asia-Pacific Power List 2024: Kainaz Gazder, P&G
Gazder has been unstoppable in mobilising the power and reach of P&G’s brands to bring about far-reaching changes in communities, equality and inclusion.
Asia-Pacific Power List 2024: Stephanie Choi, Samsung
Managing a number of extremely effective campaigns and strategic collaborations, Choi has helped propel Samsung to the top of the mobile phone sales charts.